Mumbai : Mobclixs Technologies, India’s fastest growing value added services content (VAS) company, has newly released a report on the Mobile VAS industry spends in the financial year 2016 -17. The report titled, Mobclixs MVAS Report, is an in-depth analysis of the revenue spends in the Mobile Value-Added-Services Industry, covering both the Indian as well as the global MVAS ecosystems. The report further analyses the revenue spends of the top players and the major segment contributors that have led to the growth of this industry.The Mobclixs MVAS Report estimates that the Indian mobile VAS market will touch $15.10 billion in financial year 2017-18.
Following the digital boom in India in the previous financial year (2016 -17), with online transactions and entertainment on-the-go taking centre stage, the Indian MVAS industry revenue spends was pegged at $11.08 billion. However, the global MVAS industry revenue spends garnered a greater value of about $27.51 billion; owing to the reasons of increased MVAS adoption in emerging economies and increased demand for smart phones.In the financial year 2015-16, MVAS revenue spends in India and globally estimated to $8.19 billion and $23.35 billion, respectively.
The Mobclixs MVAS Report 2016-17, further studies the MVAS revenue spends of the top 10 players in the Indian market, which amounted to 67% of the total MVAS proportion,in India, in the past financial year.
Additionally, according to the report, in 2016-2017, the Indian MVAS market saw the gaming sector contribute a major proportion to its growth. The gaming sector accounted for about 27% of the overall MVAS revenue spends in the Indian sub-continent. With this, the gaming sector has seen a jump from 4% to 6% in the Indian mobile VAS sector, in the previous financial year.
As mobile data traffic continues to grow across geographical boundaries, it has been observed that consumers are favouring gaming and utility based products. With increased usage of these products, the Indian VAS and MVAS sectors are expected to further evolve and grow steadily. Moreover, a recent trend report on the Indian gaming industry suggests that the gaming industry is growing at a CAGR of 6.61%.
Consequently, the changing consumer behavior and the growing gaming industry will create a positive impact on the MVAS industry.It has been observed that Indian companies in the MVAS sector, including Mobclixs Technologies, are now providing enriched gaming and related content to target users.
