Mumbai: Moe’s Art, a creative-first communications consultancy, has announced the appointment of Shantanu Anam as its Creative Director. In his new role, Shantanu will spearhead Moe’s Art’s video-led content strategy, driving impactful brand films, commercials, and original productions that resonate across audiences and platforms.
With over a decade of experience spanning OTT, digital media, theatre, and screenwriting, Shantanu brings a unique blend of creativity and industry expertise. Rising to fame with the viral web series Baked, he has since contributed as a writer, actor, and director for leading platforms including All India Bakchod and Arre. Most recently, he served as Content Head at Jio-backed NEWJ, where he played a key role in shaping innovative video content. His notable work includes writing Hotstar Special’s PariWar, producing Hotstar’s Happy Hour, and starring as Debu in the acclaimed dark comedy Dilli Dark.
An alumnus of Syracuse University, Shantanu will now focus on scaling Moe’s Art’s video content vertical while driving the consultancy’s mission of delivering authentic and impactful narratives. Alongside video production, he will also strengthen Moe’s Art’s positioning as a brand solutions partner through innovative content formats and IPs, with projects like Happily Never After and The Anti-Agency Show. These efforts span digital-first videos, on-ground activations, and cross-platform storytelling to help brands deepen audience engagement and community building.
Vishaal Shah, Co-founder, Moe’s Art, said, “In an increasingly cluttered world where AI often adds to the noise, it has become more important than ever for brands to truly connect with their audiences and stand out meaningfully. Shantanu’s versatility across theatre, digital, and OTT brings a fresh creative edge to what Moe’s Art can offer its clients. With his leadership, we aim to craft storytelling that resonates deeply with both brands and audiences, while setting new benchmarks in branded content and audience engagement.”
Sharing his vision for the role, Shantanu Anam, Creative Director, Moe’s Art, said, “Storytelling is the heartbeat of meaningful communication. At Moe’s Art, I am excited to build on that belief by pushing creative boundaries to craft original, compelling content. My goal is to create work that builds a genuine connection between brands and their audiences. These are stories that audiences embrace, and brands can be proud of.”
