Mumbai: Sunsilk has unveiled a bold new chapter with a brand refresh and a cultural campaign in collaboration with the Mohan Sisters, creating a World Record certified by the Asian Book of Records.
The rebrand introduces modern packaging, refreshed design, and updated storytelling that reflect Sunsilk’s evolution into a science-backed, future-ready brand—celebrating individuality while staying innovative, caring, and relevant for today’s generation.
At the heart of the campaign is Nachdi Kudi, a record-breaking music video celebrating music, dance, sisterhood, and self-expression. Featuring 16 dance forms in one track, the video stars Neeti Mohan (vocals), Shakti Mohan (choreography and performance), and Mukti Mohan (performance), who together embody talent, glamour, and sisterhood. The film also introduces Bouncenatyam—a concept symbolizing the bounce, beauty, and confidence that Sunsilk Pink inspires.
To bring this ambitious vision alive, Sunsilk collaborated with leading creative talents including Ruel Dausan Varindani (Director), Vikram Montrose (Composer), Kunaal Vermaa (Lyricist), and Eric Pillai (Mixing Engineer). The campaign was executed by Mindshare, HUL’s agency on record, in collaboration with Dharma Cornerstone Agency.
Sairam Subramanian, Vice President, Haircare, Unilever, said, “This record-breaking music video Nachdi Kudi with Mohan sisters is a cultural celebration of music, dance, sisterhood and self-expression.”
Amin Lakhani, President, Client Solutions, WPP Media South Asia, added, “With Sunsilk’s relaunch, we wanted to go beyond communication and create a cultural celebration. Designed as a social-first idea, the ‘Nachdi Kudi’ music video and Bouncenatyam Challenge bring together music, dance, and sisterhood in a way that is engineered for virality and participation. This campaign reflects the bold new identity of Sunsilk—modern, confident, and rooted in creativity—while transforming a brand relaunch into a movement that today’s young women can truly own and amplify.”
The Mohan Sisters expressed their excitement about the collaboration:
- Neeti Mohan: “Being part of this Sunsilk campaign and setting a World Record for Nachdi Kudi has been an incredible experience. The song truly celebrates confidence and the joy of expression, and it was a pleasure to lend my voice to it. Featuring alongside my sisters, Shakti and Mukti, in this unique concept of Bouncenatyam was creatively fulfilling and a lot of fun!”
- Shakti Mohan: “Choreographing 16 diverse dance styles for Nachdi Kudi was both a challenge and a dream come true. Inspired by the Bouncenatyam campaign, it gave me the chance to showcase the richness of Indian and global dance forms, while celebrating the confidence, creativity and self-expression Sunsilk stands for. Bringing this vision to life with my sisters and setting a World Record made the experience even more special!”
- Mukti Mohan: “Working with my sisters on such a powerful, record-setting project was pure joy. It’s not just about dance and music, but also about celebrating confidence and beauty the way Sunsilk has done over the years.”
With its modern look, updated packaging, and cultural reimagining, Sunsilk marks a bold new era. Beyond aesthetics, the relaunch cements its commitment to expertise, innovation, and vibrant self-expression, continuing to inspire young women to embrace individuality, confidence, and creativity.
