Bridal wear brand Mohey has unveiled a brand film with brand ambassador actor Kiara Advani continuing its ongoing #DulhanWaliFeeling campaign. Celebrating the beauty of the confident contemporary Indian bride, Advani continues to display the vision and lure of Mohey’s latest bridal collection.
The campaign has been conceptualised and executed by Shreyansh Innovations.
The film opens with Advani dressed in a pink embroidered lehenga. Reinforcing the idea of a modern, new-age bride, her attire makes her feel beautiful and confident. The film’s narration talks about the beauty of an Indian bride in Mohey’s collection. The narrator compares the beauty of a contemporary modern Indian lehenga to the radiance of the sun and the moon, showing how her attire makes the bride feel like the day is hers.
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Advani said, “I am thrilled to unveil yet another exciting campaign with Mohey, the latest collection by the brand is truly a paradise for all brides to be. While donning the exquisite creations of Mohey, I feel a timeless connection to the artistry of love and celebration. Each silhouette tells a unique story, and I am honoured to be part of the enchanting journey that every bride embarks on.”
Vedant Modi, Chief Revenue Officer, Vedant Fashions Limited, said, “Our association with Kiara Advani continues as we bring our latest wedding campaign to you. Kiara unveils the ultimate #DulhanWaliFeeling lehenga to our audience that embodies the spirit of a bride and exudes the charm a bridal lehenga holds in every woman’s life. We are proud to be associated with her and hope to take the legacy of the brand a notch higher with our new campaign. The film celebrates love, tradition, and individuality, seamlessly intertwining confidence, independence, and joy—a radiant tribute to the values that Mohey cherishes.”
Shreyansh Baid, Founder-Director, Shreyansh Innovations, said, “In keeping with the spirit of Mohey, we have yet again celebrated the modern bride via our latest campaign film. The film delivers the sentimental value a bridal lehenga holds. Kiara looks stunning in this intricately designed lehenga by Mohey. Through the film, we have encapsulated the charm a bridal lehenga holds, that is, a symbol of cultural richness, tradition, and celebration.”
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(This information is published from a press release.)
