MUMBAI: MOMS, an outdoor specialised unit of Madison World, rolled out an anamorphic 3D installation at Garuda Mall, Bangalore, to spotlight what it says is its its smoothest espresso yet: the Blonde Roast.
MOMS brought the installation to life through a blend of creative technology and experiential strategy. From the concept design and on-ground technical execution to permissions, fabrication, and real-time quality checks, the agency managed the entire process end-to-end. The team worked closely with Starbucks to ensure that the brand’s premium positioning and product story — smooth, vibrant, lightly roasted — translated flawlessly into the 3D visual narrative.
The agency then scaled across premium OOH locations in Mumbai and Delhi, with the agency deploying a mix of high-footfall formats and digital innovations to ensure maximum visibility and sustained engagement.
Deepa Gupta, VP, MOMS said, “Our goal was to create a visual spectacle that not only showcased the product but also invited real consumer participation, by using anamorphic innovation in a high-footfall location like Garuda Mall, we were able to blend technology and tactility in a way that truly stood out – both visually and experientially.”
