Mumbai: As India gears up to celebrate Diwali, Mondelez India, the makers of some of the country’s most loved chocolate brands, is adding extra sparkle to the season of gifting with the launch of Cadbury Celebrations Crackers and Cadbury Celebrations Fusions.
Thoughtfully crafted for the festive season, these new collections blend the joy of tradition with Cadbury’s signature taste, offering consumers fresh and delightful ways to celebrate and share happiness.
Commenting on the launch, Nitin Saini, VP Marketing, Mondelez India, said, “Diwali is always a special occasion for us at Mondelez India, as it brings alive the true essence of Cadbury Celebrations. This year, we’re deepening that connection with consumers through two new innovations inspired by India’s festive spirit – one that captures the joy of crackers and another that reimagines the sweetness of traditional mithai. It’s another step in our journey to bring fresh excitement to the category through insight-led innovation and continue leading India’s festive gifting space with Cadbury at its heart.”
The Cadbury Celebrations Crackers Pack captures the essence of Diwali in every bite, transforming classic Cadbury flavours into playful festive shapes inspired by crackers. Designed to spark joy and nostalgia, it promises a burst of festive flavour and happiness — perfect for gifting during the celebrations.
Meanwhile, the Cadbury Celebrations Fusions Pack reimagines traditional Indian mithai with Cadbury’s iconic chocolate. Each piece merges heritage and innovation, offering a unique treat that celebrates togetherness and festive warmth in every bite.
Both Cadbury Celebrations Crackers and Fusions are now available across leading retail outlets, supermarkets, and e-commerce platforms nationwide — continuing Cadbury’s legacy of making India’s festivals a little sweeter every year.
