Mumbai: Motion Content Group in collaboration with Vistas Media Capital, has partnered with The Film Critics Guild (FCG) to announce the first ever Critics’ Choice Film Awards (CCFA) for the Indian cinema. The organization will be working in tandem with FCG to bring to the fore, outstanding stories from across the country on a single unbiased and inclusive platform. With this award Motion Content Group wants to recognize and applaud stories that have stood out for their exemplary performances, the stir they created with their impactful storytelling and representation. The strategic partnership with Bookmyshow.com has made the prestigious award format a unique format for the Film Industry and for the film lovers across geographies. The finale event will be held on April 21st in Mumbai.
Motion Content Group (MCG) is a leading global content investment and rights management company, that invests in and partners with the world’s leading talent, producers and distributors to meet the market demand for new economic models for premium content across the entertainment and media marketplace. The MCG backed CCFA pursues brilliance with this first of its kind awards ceremony curated in partnership with the Film Critics Guild. The awards aim to be representative of the diversity of Indian cinema and create new benchmarks for recognizing outstanding work being produced and released by all participants in the Indian film industry.
The Critics’ Choice Film Awards aims to honor the best of Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati & Marathi films of 2018 . This is the only award after the National Awards which shall cover 8 major languages.
Sudip Sanyal, Business Head – Motion Content Group India said, “ We wanted Trust and Credibility as our pillars and Quality as the outtake for the audience-the critical partnership then was always going to be with the FILMS Critics Guild for a Feature Film Awards . And to deliver this on a multiple language format is truly a benchmark of sorts. We feel proud and privileged to be a part of Critics Choice Film Awards team and want to set new standards in recognizing the exemplary work being done across the length and breadth of the country in this art form. We hope the audience appreciates this initiative and help take CCFA to greater heights in future
The list of nominees for the awards will be announced on April 9th, 2019 by Renowned Director Zoya Akhtar and Actress Vidya Balan. Anupama Chopra, Chairperson, Film Critics Guild, said “The FCG is the first registered body of film critics in India. We are a pan-Indian, pan-language, pan-platform body. We have critics from print, television, radio and digital and our opinions reach millions of people including 32 lakh on twitter alone! It gives us great pleasure to announce the first Critics Choice Film Awards to honor and celebrate the finest talent in Indian cinema. We hope that these awards will contribute to setting and raising standards for films in the country.”
Speaking about the association Abhayanand Singh, CEO, Vistas Media Capital said “Vistas Media Capital is a media company that has business interests across the value chain of production, distribution, events/IP and platforms. We are very happy to be partnering with FCG and MCG in CCFA which is an unique award show to honour the best of talent in an unbiased and credible way.”
Marzdi Kalianiwala, Head – Marketing and Business Intelligence, BookMyShow , the strategic partner to the awards said “Riding on the vast data and intelligence gathered from millions of users on BookMyShow, we continue to engage with our customers in ways that empower them. Our ratings and reviews is one such feature, with BookMyShow being the sole platform to create a rating mechanism, driven purely by users’ experience and review of any film. We are thrilled to partner with the Critics’ Choice Film Awards to reach more and more like-minded audiences to thus, set and raise the standards for films in India.”
