As a brand, Mountain Dew has celebrated the spirit of those who push themselves in the face of fear. Continuing its efforts to inspire the youth, the beverage brand announced its partnership with entrepreneur, motivational speaker, and social media influencer Ranveer Allahbadia for his podcast, The Ranveer Show.
As part of the association, for the next two months, the show will be called Mountain Dew Darr Ke Aage Jeet Hai stories on The Ranveer Show with a special segment called ‘Darr se Jeet Tak’.
The 16-episode series will kick off with cricketer Yuvraj Singh, who will share his ‘Darr Ke Aage Jeet Hai’ story, setting the stage for a series of narratives.
https://www.instagram.com/p/CzG9nWlPMho/
The series will feature inspirational figures, each contributing their unique stories. Boxer Mary Kom, musician Krsna, chef Vikas Khanna, and cricketer Kapil Dev are some of the guests confirmed to be on the season.
Akankshaa Dalal, Category Head, Dew, PepsiCo India said, “As a brand, Mountain Dew has always championed the indomitable spirit that propels individuals beyond their fears to embrace victory. Our partnership with Ranveer Allahbadia and The Ranveer Show is a testament to our commitment to inspiring the youth of India. Through the ‘Darr Ke Aage Jeet Hai’ stories, we aim to fuel the courage that resides in every individual, encouraging them to triumph over challenges and redefine their limits. This collaboration is not just about overcoming specific fears; it’s about reaching a diverse audience, recognizing that fears are subjective and unique to each person. We hope to inspire people across the board, fostering a collective sense of courage and determination that transcends individual boundaries.”
Ranveer Allahbadia said, “With everything I have taken on in my journey, I am always looking to inspire and motivate people with the stories of the guests on my podcast. The Ranveer Show engages a varied audience set across the country and I am thrilled to be echoing these inspirational stories of courage with Mountain Dew through my podcast. ‘Darr Ke Aage Jeet Hai’ is a strong philosophy that I resonate with personally and I am glad Mountain Dew has come in as a partner to further bring in these incredible stories to my audiences.”
Feedback: [email protected]
