Movado, the Swiss watchmaker with a history since 1881, introduced the BOLD Quest collection through a campaign starring Sidharth Malhotra. Sidharth, the brand ambassador, showcases the new line in a film embodying a futuristic perspective amidst urban lights.
The BOLD Quest showcases a Swiss-made 40mm case and a brushed integrated bracelet, inspired by Movado’s vintage Astronic from 1970. The collection’s design draws from the sun, featuring Movado’s signature rounded dot at twelve o’clock symbolizing high noon and high design.
Xavier Gauderlot, President International at Movado Group Inc. says, “I have always admired India’s love for its rich heritage and legacy and the ability to preserve it yet embracing a futuristic outlook. The new collection – BOLD Quest embodies this spirit, and we are thrilled to bring it to our consumers in India. Our brand ambassador, Sidharth Malhotra, is the ideal face for the new collection as he perfectly represents the balance between classic and contemporary—qualities fundamental to our ethos.”
The BOLD Quest collection offers a versatile accessory for all occasions, blending tradition with modern design to reflect sophistication and elegance. Movado’s campaign embodies a fresh and stylish ‘Moving in Motion’ feeling.
Actor Sidharth Malhotra says, “As the Indian ambassador for Movado, I’m proud to be a part of this incredible journey as we unveil the phenomenal ‘BOLD Quest’ collection. The fusion of craftsmanship and innovation in this watch is extraordinary. It’s a pleasure to represent a brand that so seamlessly combines classic elegance with contemporary style.”
Catch the campaign video here:
