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Home Marketing

Movies Now unveils contests and ground activation for Fury premiere on 8th Nov

by MN4U Bureau
November 6, 2015
in Marketing
Reading Time: 2 mins read
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Mumbai: Movies Now, the leading English movies channel, is premiering one of the biggest Hollywood films Fury — the thrilling war action-drama starring Brad Pitt and Shia LaBeouf – on Sunday, 8th November at 1 PM & 9 PM.

Fury is a movie based on the life of the US tank crews towards the culmination of the World War II in Nazi Germany. The film stars Brad Pitt, Shia LaBeouf, Logran Lerman, Michael Pena and John Bernthal. It has been written and directed by David Ayer, who was moved to narrate the story after he read about the war service of his family veterans and the stories he read about the American armored divisions in World War II.

Brad Pitt plays a U.S Army staff sergeant fondly named, Wardaddy as he leads a five-man all veteran crew in an M4 tank called, ‘Fury’, with which he and his tough crew battle to vanquish the Germans.  The all-star cast and remarkably filmed war action sequences make Fury a gripping, iconic not-to-be-missed war classic.

While Movies Now is bringing to its viewers a great movie, it is also giving them a chance to win prizes during the telecast of the movie. The channel will be running an on-air contest in which viewers will have to give a missed call to the number that will flash on screen while the movie is being played at 1 pm and 9 pm on 8th November. The prizes include the latest iPhone 6S – one during each airing of the film.

On digital, Movies Now’s Fury campaign will hold unique social media contests on 8th November for all its followers. On Twitter, fans can put their Fury knowledge to the test and win prizes every hour. Movies Now will give away over 50 prizes to the participants, which include two iPads and exclusive Movies Now and Fury merchandise. Fans can follow @moviesnowtv on Twitter for all the updates on the Fury contest.

Additionally, Movies Now has announced a major on-ground activation wherein fans are invited to join The Fury Army on the 6th of November in Mumbai and Delhi. The fans need to watch out for the Fury-branded car in their city and perform simple tasks like push-ups, taking selfies with war paint, making the best war cry, etc. Participants who make the cut stand a chance to win exciting goodies from Movies Now. The contest will also be linked to the official social media pages of Movies Now.

The Indian Television Premiere of Fury, David Ayer’s outstanding war epic, on Sunday, 8th November, at 1 pm and 9 pm, will be available only on Movies Now and Movies Now HD

Tags: Fury on Movies NowFury Premier on Movies NowMovies Now unveils contests and ground activation for Fury premiere on 8th Nov

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