New Delhi: MSM Unify, a global education company and part of MSM Group, has announced the appointment of Alisha Anand as its new Director of Brand & Marketing. The move comes as part of MSM’s global expansion plans and its efforts to deliver comprehensive services within the Indian education industry.
With over 17 years of experience across brand strategy, digital transformation, and integrated marketing, Alisha will spearhead the company’s branding and communication strategy as it strengthens its presence in India and international markets. She has previously held leadership roles at Informa Markets, Epoch Elder Care, SATYA MicroCapital, and Möbel Grace. Over the course of her career, she has scaled brand visibility through high-ROI campaigns and earned multiple accolades, including 40 Under 40 and Most Prominent Brand Marketing Professional of the Year. Her expertise lies in blending AI-led automation with human-centric storytelling to create impactful campaigns.
In her new role, Alisha will oversee global brand strategy development and execution for MSM Unify, integrated marketing initiatives, and digital innovations.
On the appointment, Sanjay Laul, Founder of MSM Unify, expressed, “Alisha’s appointment marks a pivotal moment for MSM Unify. We’re thrilled to welcome her aboard as we continue to redefine the future of student mobility. Her dynamic approach to brand building and her deep understanding of global markets align perfectly with our vision.”
Sharing her excitement, Alisha Anand, Director of Brand & Marketing of MSM Unify, said, “Joining MSM Unify is both an honor and an exciting challenge. This organisation’s commitment to innovation and impact in the global education space resonates deeply with me. I look forward to shaping a brand that inspires students, partners and institutions worldwide.”
Alisha’s appointment represents a strategic step in MSM Unify’s growth journey, reinforcing its mission to deliver cutting-edge solutions and meaningful engagement in the international education space. Guided by its vision of “Building Nations with Education and Workforce Development,” MSM Unify continues to pursue its mission of “Empowering 5 million learners, Partner with Industry, Institutions, and Government (by 2028).”
