Mukta A2 Cinemas chain is taking over the operations of New Excelsior, and revamping the classic structure by maintaining its heritage sanctity
Mumbai: Mukta A2 Cinemas, a division of Mukta Arts Limited has recently acquired the prestigious South Mumbai Cinema, ‘New Excelsior’, under its brand through its newly formed wholly owned subsidiary for an unparalleled audio-visual experience.
Mukta A2 Cinemas has completely revamped this classic beauty, which has been re-launched yesterday by taking over its box office operations. The Company has kept in mind the prestigious heritage of New Excelsior and has brought it to life with its exorbitant decor while revamping it.
The New Excelsior Mukta A2 Cinemas will have Dolby surround sound technology for a soothing movie experience. The newly refurbished theater will have 596 seating capacity.
Commenting on the occasion Mr. Rahul Puri, Managing Director, Mukta Arts Ltd further said, “The people of Mumbai have an age-old connection with New Excelsior, one of the most iconic structures in the Southern part of the city. It is our privilege to take over the operations and revamp the theater by maintaining its sanctity. We have always endeavored to give our patrons unparalleled cinematic experiences, and we hope to continue doing the same with our 50th screen, a milestone takeover in itself.”
An ecstatic COO, Mr Satwik Lele said, “We are very excited about the new venture and look forward to regaling movie enthusiasts in South Mumbai. The New Excelsior Mukta A2 Cinemas has all amenities one might expect from a cinema right from location to comfortable seating, surround sound system and the best movie viewing experience that we at Mukta A2 Cinemas strive to offer”
Mukta A2 Cinemas has been successfully operating with 49 screens in 15 cities with the opening of New Excelsior Mukta A2 Cinemas; it completes 50 screens making a PAN India and International presence to cater to the myriad need of the movie buffs across the country. The company had very recently launched its 1st property in Middle East at Juffair Mall, Bahrain with six screens and a seating capacity of 960 people.