Mumbai: In a groundbreaking move for Indian cinema, Mukta Arts, the iconic film studio founded by visionary filmmaker Subhash Ghai, has announced a strategic five-year partnership with BharatBox to relaunch some of Hindi Cinema’s most beloved films in the metaverse.
This collaboration will breathe new life into six cinematic masterpieces-Khalnayak, Ram Lakhan, Taal, Pardes, Aitraaz, and Karma as immersive, interactive experiences within The Sandbox, a leading decentralized metaverse platform.
Through BharatBox’s dynamic ecosystem, these films will be transformed into vibrant digital worlds featuring gamified storytelling, interactive environments, and limited-edition collectible avatars inspired by the characters and settings of each classic.
But this partnership goes beyond mere IP licensing, it’s about reimagining cultural heritage in the digital age. From the morally complex world of Khalnayak to the musical grandeur of Taal, each experience will invite fans to explore, play, and own a piece of cinematic history in new and meaningful ways. Players can expect story-driven quests, iconic dialogue-based NFTs, cinematic missions, and more making engagement both emotional and experiential.
Rahul Puri, Managing Director of Mukta Arts, stated, “Our stories have lived in theatres and in the hearts of audiences for decades. Now, it’s time they live on in the metaverse. Blockchain gaming and immersive digital experiences present an exciting frontier for storytelling—especially for a new generation of fans.”
Karan Keswani, CEO of BharatBox added, “Mukta Arts has crafted narratives that transcend time and generations. Through this partnership, we’re not just reviving those stories—we’re creating persistent digital worlds where audiences can live them. The Indian audience is ready for cultural expression in virtual spaces, and BharatBox is building the infrastructure to make that a reality.”
From metaverse districts modelled on iconic film sets to exclusive NFT drops and cinematic avatars, this collaboration marks a bold step forward in how cultural IP can be transformed into scalable, immersive, and monetizable digital ecosystems.
