• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Thursday, February 2, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Mullen Lintas Delhi bags creative duties for Vadilal Ice Creams

by Editorial
July 29, 2022
in Advertising, Featured
Reading Time: 1 min read
A A
Mullen Lintas Delhi bags creative duties for Vadilal Ice Creams
Share Share ShareShare

Vadilal Industries, the Indian  ice cream brand has recently appointed Mullen Lintas Delhi as the creative agency for its global brand campaign. The agency won this business, on the back of its creative and strategic capabilities. They will be responsible for Vadilal Ice Creams’ creative mandate for International Business. The brand is now looking to take a communication leap with a well-designed marketing campaign.

Commenting on the new partnership, Shreshth Jhawar, CEO, Vadilal Industries USA said, “We were impressed with the deep understanding of the category and consumer demonstrated, and of course by the creative firepower on display by the team. We look forward to a strong and effective long-term partnership with Mullen Lintas.”

Mullen Lintas will be responsible for driving growth objectives and business opportunities in the International Markets for Vadilal Ice Creams. The agency will strategize and execute the brand’s communication for a mega campaign designed exclusively for its international markets – across countries like USA, Canada, Australia, UK, Europe, Singapore, Middle East, amongst others.

Hari Krishnan
Hari Krishnan

Hari Krishnan, CEO, Mullen Lintas said, “We are delighted to have been given the mandate for Vadilal (USA). The brand is synonymous with joy & delight and moments of fun and happiness. Our efforts would be to build a brand narrative that consolidates these emotions around the brand in a manner that is uniquely ingrained in the Mullen Lintas’ Challenger Thinking philosophy.”

The account will be led by the Mullen Lintas team in New Delhi.

Tags: Hari KrishnanMullen Lintas DelhiShreshth JhawarVadilal Ice-Creams

Related Posts

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

February 2, 2023
Bad customer experiences put USD 325 bn in consumer spending at risk in India: Report
Featured

Delivering optimal customer experience will drive success in 2023, say marketers

February 2, 2023

LATEST NEWS

Bad customer experiences put USD 325 bn in consumer spending at risk in India: Report

Delivering optimal customer experience will drive success in 2023, say marketers

February 2, 2023
The Advertising Club to host M.Ad Quiz on 3rd February in Mumbai

The Advertising Club to host M.Ad Quiz on 3rd February in Mumbai

February 2, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production
Featured

Kulfi Collective makes key tech hire to reimagine storytelling by building tools in content production

by Editorial
February 2, 2023
0

Kulfi Collective, a content networks, has appointed Jayson DMello as VP - Product to help build out the next generation...

Niren Srivastava joins Motilal Oswal Financial Services Limited as Group Chief Human Resources Officer

Niren Srivastava joins Motilal Oswal Financial Services as Group CHRO

February 2, 2023

MARKETING

Enigmatic Smile India appoints MS Dhoni as its brand ambassador
Featured

Enigmatic Smile India appoints MS Dhoni as brand ambassador

by Editorial
January 31, 2023
0

Enigmatic Smile, a Reward Technology Facilitator, has onboarded former Indian cricket team captain MS Dhoni as its brand ambassador for...

Subscribe to Newsletters

ADVERTISING

Ogilvy Indonesia appoints Satish Ramanathan as MD
Advertising

Ogilvy Indonesia appoints Satish Ramanathan as MD

by Editorial
February 2, 2023
0

Ogilvy Indonesia has bolstered its leadership team with the appointment of Satish Ramanathan as Managing Director. With over 2 decades...

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023
WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

WARC launches Diversity Equity and Inclusion hub to help marketers implement effective DEI strategies

February 2, 2023

PRINT

Forbes India unveils winners of 30 Under 30 2023
Print

Forbes India unveils winners of 30 Under 30 2023

by Editorial
January 31, 2023
0

Forbes India has released its 10th annual 30 Under 30 list, recognizing 30 individuals who are exceptional in their respective...

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023
Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.