MullenLowe Lintas Group India has become part of the 2023 Index of ‘100 Best Companies for Women in India’ curated annually by Avtar and Seramount.
Avtar is an Indian DEI solutions firm. Seramount is a professional services and research firm for high-performing, inclusive workplaces in the United States,.
MullenLowe Lintas Group is the only advertising agency from India in the list that includes the likes of Bayer, Aditya Birla Group, HP, Mondelez and P&G.
Sony Pictures Networks, which is also placed in ‘100 Best – Hall of Fame’ for featuring in the ‘100 Best Companies for Women in India’ for five years, is the only media company on the list.
The Index reads: “Sony Pictures Networks India channels their commitment to women’s development and career enablement through various policies and benefits. These include gender-agnostic hiring, internal career opportunities and talent review, which have resulted in 44 pc of internal job rotations by women and 27 pc of their high-potential talent comprising women.”
This is the eighth successive edition of the Best Companies for Women in India (BCWI) study. The application form with close to 300 questions, required companies to provide data on their practices, programmes and policies to ensure gender inclusion at their workplaces.
Media and Advertising companies on the Index
The industry-wise share of the 100 companies on the index shows that only two of them are from ‘Media, Internet and Advertising’.
Digital business transformation company Publicis Sapience is part of the list, as are consulting firms Accenture, EY, KPMG and PWC.
Subramanyeswar (Subbu), Group CEO, MullenLowe Lintas Group, said, “At MullenLowe Lintas Group, we have won many awards over the years. Awards of every kind for creative and strategic excellence, across all countries. But this is an award we will cherish the most. It is the first of its kind won by an advertising company in India, making it a truly wow moment for all of us. It is a real tribute to all the brilliant women who have graced us with their skill, intellect and talent. For us, this award celebrates all the women who have ever walked the halls of MullenLowe Lintas Group. And we vow to make it a place where women can find peace, prosperity and an environment to unleash their infinite potential.”
MullenLowe Lintas Group India said in a statement that it has consistently championed diversity and gender equality through a range of initiatives and policies. Factors which contributed to the recognition include commitment to providing equal opportunities, promoting women’s leadership and nurturing a supportive work environment.
Garima Pant, Group HR Director, MullenLowe Lintas Group, said, “Our people practices are designed to support women in the unique challenges they face while balancing and excelling at various roles in and outside the office. Being part of this list reinforces our standing as an employer of choice.”
She added “Our focus is to continuously work towards improving on our own efforts. We participated in this study because we want to measure ourselves with the best in the industry.”
Over 39 pc of MullenLowe Lintas Group (MLLG) employees are female. The organisation has an apex DEI Council ‘Women of the Future’ and a Gender Neutral Parental Leave Policy. It provides employees universal primary caregiver leave (26 weeks), preferential parking for expectant and new mothers, mother’s room, and coverage of OPD for vaccinations. They have assessed policies across the employee life cycle to build more equity in practices.
In addition, MLLG claims to have in place one-of-a-kind policies in securing mental and physical well-being with people-friendly initiatives such as scheduled downtime, holiday homes and holiday travel reimbursement.
Dr. Saundarya Rajesh, Founder-President, Avtar Group, said, “It’s great to see an advertising organisation be a part of this list for the very first time. Creativity flourishes when perspectives flourish and by fostering an environment where women can thrive, MullenLowe Lintas Group is not just changing the game, they’re also creating a more vibrant, innovative, and equitable future for advertising, one idea at a time. Inclusion is an ongoing commitment; constantly innovating, focusing on growth aspirations of diverse talent, must be part of leadership priorities, always!”
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