Mumbai: MullenLowe Lintas Group, India has topped the shortlists from India for the Asia Pacific Tambuli Awards 2016 that was announced recently. Of the 18 entries that were shortlisted from India, 16 of them belonged to MullenLowe Lintas Group, thereby putting up a superior show from India. The other two entries belonged to ‘#PlaywithOreo’ by Interface Communications and ‘Nestle: Now Everyone Can Breastfeed a Child’ by McCann Worldgroup.
The only regional award of its kind, the Asia-Pacific Tambuli Awards honors brands that deliver business results while promoting a positive societal value – brands from around Asia that celebrate human truths, inspire purpose, and effect real change.
Of the 16 shortlists from the agency, ‘Future Child’ for Lifebuoy received the maximum nominations at 9 across the categories of Advocacy, Brand Activation, Branded Content and Entertainment, Family-Oriented Brand, Health and Wellness, Insights and Strategic Thinking, Integrated Digital, Integrated Media and Video Screen. This was followed by ‘3 More Years’ for Fair & Lovely that was shortlisted across two categories namely Family-Oriented Brand and Integrated Media. Another entry that received two nominations was ‘Brave and Beautiful’ that was shortlisted in the categories of Integrated Digital & Integrated Media.
The remaining three entries received a single shortlist each including ‘From Packaged Good to Packaging Good’ for Tata Tea under Sustainable Campaign category, ‘Track the Bite’ for Godrej HIT under Integrated Digital category and ‘Wish Chain’ for Flipkart under Family-Oriented Brand category.
On the network front, MullenLowe Group received a total of 24 nominations which included 16 from India, 4 from MullenLowe Singapore, 3 from MullenLowe Philippines, and 1 from MullenLowe Vietnam.
To recap, the Asia-Pacific Tambuli Awards began in Manila in 2005, and opened up to the Asia Pacific region in 2012. The Tambuli (a native Filipino horn) is organized by the School of Communication of the University of Asia and the Pacific (UA&P) in collaboration with the industry, to create positive impact in society through marketing communications.
Shortlist tally:
| Category | Entry | Client |
| Advocacy | Future Child | Hindustan Unilever Ltd. |
| Brand Activation | Future Child | Hindustan Unilever Ltd. |
| Branded Content and Entertainment | Future Child | Hindustan Unilever Ltd. |
| Family-Oriented Brand | 3 More Years | Hindustan Unilever Ltd. |
| Family-Oriented Brand | Future Child | Hindustan Unilever Ltd. |
| Family-Oriented Brand | Wish Chain | Flipkart Ltd. |
| Health and Wellness | Future Child | Hindustan Unilever Ltd. |
| Insights and Strategic Thinking | Future Child | Hindustan Unilever Ltd. |
| Integrated Digital | Brave and Beautiful | Dabur India Ltd. |
| Integrated Digital | Future Child | Hindustan Unilever Ltd. |
| Integrated Digital | Track The Bite | Godrej Consumer Products Ltd. |
| Integrated Media | 3 More Years | Hindustan Unilever Ltd. |
| Integrated Media | Brave and Beautiful | Dabur India Ltd. |
| Integrated Media | Future Child | Hindustan Unilever Ltd. |
| Sustainable Campaign | From Packaged Good to Packaging Good | Tata Global Beverages Ltd. |
| Video Screen | Future Child |
Hindustan Unilever Ltd. |
