Muscle & Strength India, a retailer of fitness supplements & nutritional products, has signed fitness influencer Tarun Gill as its brand bmbassador.
As part of this association, Tarun will be spearheading several initiatives for the brand in the space of health, wellness and nutrition and also appear in multiple campaigns which will run across multiple platforms promoting the brand.
An official statement from the brand read, “The regional connection coupled with the immense popularity of Tarun Gill in the fitness arena will help the brand create solid footholds and increase brand recall as well as market share especially in Tier 2 and Tier 3 cities. This partnership also showcases the brand’s commitment to the local and regional athletic scene and drives the message of healthy supplements for active lifestyle & good health.”
Speaking on the association Praveen Chirania, Founder, Muscle and Strength India, said, “We needed a credible face who could help people understand the role of supplementation in addition to balanced diet. We are immensely happy to have Tarun Gill onboard as our brand ambassador who has carved a distinctive niche of himself in the fitness sector and hence our association with him is a natural choice. His transformation in recent times has been truly inspirational to many across the globe. His versatile, vibrant, energetic and lively personality knits a perfect horizon and panache for our brand. This association aligns with our plan to further fortify our footprint across the country, especially in tier 2 and tier 3 cities where he has a strong fanbase and create many more captivating stories fuelled by healthy fitness supplements & nutritional products.”
Commenting on the association, Tarun Gill said, “It’s an honour for me to partner with one of India’s fastest growing brands as we share a common set of values. I am more than happy to endorse Muscle and Strength India because I have been using these products for the last couple of years and the results are clearly visible. Our lifestyle today is fast-paced and it is difficult to keep up with all the required nutrients that are essential on a daily basis for the body and general well-being. People should understand the virtues of being fit, healthy and eating right.”
“Tarun exemplifies our commitment to fitness which is unparalleled. This makes him the perfect partner to further amplify our ethos of helping people live better, healthier lives. With the increasing focus on fitness and healthy living, it is important for us to come to the forefront and provide customers with options to get fit the right way and also provide them with the energy required to fulfil their responsibilities in different facets of their daily lives. The brand also lends its support to aspiring bodybuilding athletes from across the country and also associates with the major bodybuilding and fitness events in an effort to keep the culture of fitness alive,” added Praveen.
