Mumbai: The Museum of Solutions (MuSo), an interactive children’s museum and a visionary initiative founded by Tanvi Jindal Shete and backed by JSW Group, today launched its new brand campaign, ‘Playground of Possibilities’. The campaign celebrates MuSo’s mission of nurturing imagination, curiosity, and creativity in children — empowering them to explore, question, and build a better tomorrow through the power of play.
Conceptualised by The Content Lab, the campaign positions MuSo as more than a museum — it’s a space where ideas take shape, and imagination becomes a force for discovery. The campaign video will roll out across multiple digital and on-ground platforms, introducing audiences to MuSo’s unique philosophy of learning through exploration.
Built on the belief that every big change begins with a small spark of imagination, the campaign unfolds through two heartfelt short films. One traces the journey of an idea — from curiosity to creation — while the other showcases discovery and experimentation through MuSo’s Box of Solutions, a signature hands-on exhibit. Together, they highlight how MuSo acts as a bridge between playful curiosity and meaningful exploration.
“With this campaign, we wanted to communicate more than just what MuSo offers — we wanted to capture its soul. At MuSo, children aren’t just passive learners — they’re creators and problem-solvers in their own right. Our goal is to give them a space where they can explore freely, think differently, and bring their ideas to life. MuSo is a place where imagination truly takes shape,” said Tanvi Jindal Shete, founder, Museum of Solutions
Rolling out across digital, social, and on-ground channels (including Google, Meta, YouTube, affiliate platforms like Paytm, and premium placements such as Vogue, Indiatimes, iDiva, Momspresso, and Momjunction), the campaign aims to connect deeply with families across India. Early estimates project a reach of over 4 million viewers, with digital storytelling and influencer collaborations expected to generate more than six million impressions.
“‘Playground of Possibilities’ captures the magic of how children see the world — with honesty, curiosity, and limitless imagination. The films remind us that imagination is the foundation of discovery. By keeping the narrative rooted in play, we wanted to position MuSo as a cultural movement that encourages every child to explore without limits,” said Karthik Krishnan, Executive Creative Director, The Content Lab
Beyond the campaign, MuSo continues to create lasting impact through its exhibits and programmes. Since opening, the museum has welcomed over 200,000 visitors, engaging children and families through creativity workshops, STEM programs, sustainability labs, and climate awareness initiatives. With its immersive, hands-on experiences, MuSo has quickly become a vibrant cultural hub where families come together to learn, play, and create meaningful change — together.
