The leading fantasy sports platform, My11Circle, has become the official partner for IPL, outbidding Dream11 for a 5-year partnership. The new fantasy sports official partner was announced by the Board of Control for Cricket in India (BCCI) and Indian Premier League Governing Council (IPL GC) for the upcoming TATA IPL 2024, which begins on 22nd March 2024.
My11Circle is a leading real money fantasy sports platform that rewards players for their knowledge of sports and analytical skills, providing them with an unparalleled gaming experience where every match offers an opportunity to engage, entertain, and win big. With the kind of cricketing fervour that grips the nation during IPL, fans of fantasy cricket will now be able to not just enjoy their favourite players on field but also participate in exciting fantasy sports contests on My11Circle. Users can create virtual teams comprising real-life players, with performance metrics translating into points. My11Circle is a part of Games24x7 – India’s most innovative and user centric online skill gaming company.
The change in guard, with My11Circle becoming an official partner for IPL, holds considerable significance for cricket and fantasy sports enthusiasts, as Dream11 has long dominated the fantasy sports category. This change not only reshapes the dynamics of fantasy sports sponsorships within the IPL but also underscores the evolving landscape of sports engagement in the digital era.
Known for its technology-led and innovative user-centric offerings, My11Circle has grown rapidly in the five years since it was launched, to become a leading platform for fantasy sports lovers across the nation. It also has on board a prominent roster of leading cricket stars as brand ambassadors including Saurav Ganguly, Shubman Gill, Arshdeep Singh, Mohammed Siraj, Ruturaj Gaikwad, alongside recent additions Rinku Singh and Yashasvi Jaiswal, who have captivated cricket fans nationwide. Fans can expect to see these players in the platform’s major brand campaigns for upcoming IPL season.
The IPL’s enduring popularity among India’s vast cricket fan base has not only fueled widespread enthusiasm for the game but has also led to increased excitement around fantasy sports. The IPL 2023 season saw approximately 61 million users actively participating in fantasy gaming, as reported by Redseer Strategy Consultants.
This surge in fantasy sports participation reflects the growing synergy between real-world sporting events and virtual sports engagement. While the fervor for live sports events has driven interest and participation in fantasy gaming, the immersive nature of fantasy sports is also amplifying fan engagement with real-world sporting events.
As cricket fans across the nation gear up for an action-packed IPL season, they can expect a host of exciting contests, engaging content, and exclusive opportunities to showcase their knowledge and skills on My11Circle, providing them with an unparalleled gaming experience where every match offers an opportunity to engage, entertain, and win big.
