Bengaluru: Myntra has unveiled its new campaign for the 6th edition of its marquee festive extravaganza, the Big Fashion Festival (BFF). Fronted by Bollywood stars Ranbir Kapoor and Triptii Dimri, the campaign draws from real-life, relatable moments while highlighting Myntra’s unique ‘3X’ proposition—triple-layered offers that deliver maximum value for festive shopping. With over 4 million styles from 15,000+ top brands, Myntra BFF cements its position as the ultimate destination for festive fashion across categories and price points.
The campaign cleverly transforms everyday budget struggles into light-hearted stories, showing how Myntra turns “kharche pe kharcha” into “charche pe charcha,” making festive fashion accessible, aspirational, and fun.
Speaking on the campaign, Ranbir Kapoor said, “During the festive season, everyone wants to look and feel their absolute best. But life doesn’t stop for celebrations, and those unexpected moments can throw you off. This campaign brilliantly captures that reality with a light-hearted and humorous twist. It perfectly demonstrates how the Myntra Big Fashion Festival brings real value, ensuring that you can stay stylish and confident no matter what comes your way.”
Adding to this, Triptii Dimri shared, “The campaign’s humorous take on life’s unexpected moments really resonated with me. It’s a great message that fashion and beauty are not just for perfect moments; they should be a part of our everyday lives, curveballs and all. The Myntra Big Fashion Festival truly brings style within reach, showing that you can look and feel your absolute best with confidence and at great value even when life gets a little chaotic.”
Highlighting the campaign strategy, Kejal Parekh, Associate Director of Marketing, Myntra, said, “Myntra’s Big Fashion Festival is centered on delivering exceptional value to our customers. With Ranbir and Triptii bringing their unique charm, we’ve taken a fresh approach by showcasing relatable, everyday situations that mirror the dilemmas and aspirations people face during the festive season. Instead of a conventional commercial, the films draw from these real moments – like balancing budgets or choosing the perfect festive look – and show how our 3X offers make fashion both accessible and aspirational.”
The campaign unfolds through four quirky ad films, each blending humor, relatability, and star power.
- Ranbir Ethnic: A family man overwhelmed by surprise expenses aspires to Ranbir’s festive kurta look. With Myntra’s triple-discounts, he shines at an office karaoke night.
- Ranbir Casual: The same everyday hero, burdened by bills, finally steps out in style with Myntra’s value-driven casual wear.
- Triptii Ethnic: A young woman’s lehenga dreams face setbacks like a phone falling on the tracks or a scooter breakdown, but Myntra’s offers help her dazzle at a celebration.
- Triptii Beauty: A woman’s beauty routine struggles against life’s curveballs, but Myntra’s beauty collection with triple discounts transforms her into a social media sensation.
Together, the films reinforce Myntra’s festive message: while life may bring “kharche pe kharcha,” Myntra’s BFF ensures fashion brings “charche pe charcha.”
https://www.youtube.com/watch?v=8Q1sI_lNU-g
Agency Team:
Agency: Tilt Brand Solutions
Director: Nitin Menon
DOP: Rubais, Malay Prakash
Photographer: Rohan Shrestha, Rahul Jhangiani
Producer: Siddhartha Sanjay
