In what’s being called one of the most intriguing teaser campaigns of the year, a curious question is catching everyone’s attention: How did Duggalji, Mary Aunty, and Ghosh Babu manage to save so much money?
From bustling metro cities to sleepy small towns, billboards, radio jingles, and TV spots are buzzing with the same message—ordinary people made one smart financial decision that paid off big when life threw the unexpected their way.
The campaign, launched without revealing the brand behind it (yet), features quirky yet relatable characters—Duggalji with his ever-watchful goldfish, Mary Aunty constantly fussing over her dog, and Ghosh Babu who can’t seem to keep his cat out of the kitchen. These seemingly unrelated elements have sparked curiosity and conversation, with audiences speculating everything from secret investments to insurance hacks.
What exactly did they do? That’s the million-rupee question. The answer, the teaser promises, is “unexpected, but surprisingly simple.”
While the campaign has yet to reveal the full story, it’s already achieving one major goal—getting people to talk about savings and smart financial planning. In a time when economic uncertainty looms large and personal finance is more relevant than ever, the teaser taps into a universal desire: to feel secure and prepared.
Whether it’s a clever budgeting app, a new-age insurance plan, or a savings product that offers real value, everyone is waiting to discover the magic formula these everyday heroes used.
Teaser 1:
Teaser 2:
Teaser 3:
Stay tuned—your own savings story might just begin here.
