Mumbai: myTrident, the flagship home décor brand from the Trident Group, has launched its new festive campaign with an innovative 3D out-of-home (OOH) activation featuring brand ambassador Kareena Kapoor Khan. The striking billboards are now live across 15 major Indian cities, including Delhi, Mumbai, Bengaluru, Bhopal, Ludhiana, and the holy city of Amritsar.
The campaign blends Kareena Kapoor Khan’s charm with high-impact 3D billboards showcasing myTrident’s signature collections, design excellence, and innovation. Positioned as immersive brand storytelling, the creatives highlight the brand’s promise of style, quality, and everyday luxury. Large-format installations, such as the billboard near NH8 Ambience Mall in Gurgaon, display exquisite product visuals with bold creativity and contemporary design.
By strategically rolling out these billboards across bustling metro and Tier-1 markets, myTrident is targeting millions of consumers during the peak festive shopping season. The placements across high-footfall and high-traffic zones are designed to build strong consumer connect, elevate visibility, and reinforce myTrident as the go-to choice for festive home décor.
Speaking on the campaign launch, Rajneesh Bhatia, CEO, myTrident, said: “Festive seasons in India are not only moments of celebration but also occasions of significant consumer decision-making around home and lifestyle upgrades. Our 3D OOH campaign with Kareena Kapoor Khan is a strategic investment in brand visibility, by placing myTrident at the heart of high-footfall urban touchpoints, we are strengthening both top-of-mind recall and long-term brand equity, while inspiring consumers to reimagine their homes with elegance and comfort.”
The OOH activation is part of myTrident’s larger 360-degree festive campaign spanning digital, television, and print, aimed at strengthening brand recall and driving consumer engagement during the festive season.
