Chennai : The owners of city based famous Silk Saree brand Nalli had issued a cease and desist notice on e-commerce major Snapdeal.com for allegedly using its trademark ‘Nalli’ as a search word and photographic images of its products in the latter’s website.
Nalli Chinnasami Chetty, the registered owners of the trademark ‘Nalli’, said they had noticed the trademark violation while undertaking a Google search for nalli.com. According Nalli owners, Snapdeal has misused the trademark as well as copied the photographic images from Nalli’s website.
On Friday 11th June 2015 we noticed while undertaking a Google search for “nalli.com” that Snapdeal, has misused their registered trademark “Nalli” as well as copied the photographic images from Nalli’s website,” it said.
The weblinks which misused the brand name, included in the statement, led to Snapdeal’s clothing segment, said Nalli. “More specifically, it leads to the online sale of silk sarees where Nalli products and images from our website nalli.com have been dishonestly used.
“It is a deliberate attempt by Snapdeal to deceive the public to unjustly enrich itself to make the public assume that the original ‘Nalli’ silk sarees are available on their website. Online sale of Nalli products are done exclusively through our website nalli.com and nowhere else,” said the company.
Nalli Silks owners fire legal notice against Snapdeal on 11th June 2015 through their lawyers. “It demanded that Snapdeal immediately cease & desist using their trademark Nalli as their search criteria or in any other manner and to remove all photographic images of Nalli products from their website,” said the statement.
A Snapdeal spokesperson said, “Snapdeal.com is an online marketplace, connecting buyers and sellers to provide the widest assortment of products. We have received the notice from the company and will take appropriate actions as per law.”