Mumbai: NARS Cosmetics has announced Kaia Gerber as its newest Global Brand Ambassador, marking a new chapter for the iconic beauty brand. A celebrated figure in fashion and culture, Gerber has been a longtime collaborator of NARS Founder and Creative Director François Nars. Her appointment reflects the brand’s continued focus on blending modern beauty with timeless elegance.
Gerber will make her official brand debut in the new Afterglow Lip Balm campaign, set to launch in January 2026. The campaign has been captured by François Nars himself, reinforcing the creative partnership that has evolved over the years between the designer and the model.
Speaking about the collaboration, François Nars said, “Kaia is a true beauty, a supermodel of today who carries with her the spirit of another era. Working with her on this campaign felt like stepping back into the age of the original icons. Those supermodels were more than faces; what I always loved about them was their joy. They loved the camera, the artistry of makeup and hair, and fashion itself. Most importantly, they gave everything in front of the camera, pouring their energy into creating the most beautiful images possible. Kaia has that same spirit, and photographing her was like reliving the magic—one of the very things that made me fall in love with this industry in the first place.”
One of the most in-demand talents of her generation, Gerber’s influence extends beyond fashion into film, television, and her literary platform Library Science, which supports emerging creatives. Positioned at the intersection of beauty, fashion, and culture, she continues to redefine contemporary beauty with a sensibility that feels both fresh and classic.
Reflecting on her association with the brand, Gerber said, “I’ve always had a personal connection to NARS. François was one of the first to photograph me for his personal photography project, Persona, and NARS was the very first makeup brand I ever bought—Radiant Creamy Concealer and NARS Blush, to be exact. Now, becoming the global face of NARS and working with François and this iconic brand feels both surreal and profoundly special.”
