New Delhi: Nat Habit, a D2C natural beauty and personal care brand, has announced the appointment of Kushal Gupta as Chief Retail Officer (CRO). This strategic leadership move signals Nat Habit’s ambitious plans to scale its retail presence across India, enhance accessibility for consumers, and unlock significant growth across offline and online channels.
With a distinguished career spanning over two decades, Kushal brings a wealth of experience from industry stalwarts such as PepsiCo, Tata Consumer, Bikano, HUL, Abbott, Gillette, and others. His leadership has consistently driven transformation across traditional and modern trade formats, managing businesses worth ₹500 Cr+ and scaling challenger brands into market leaders.
As CRO, Kushal will be responsible for driving offline revenue strategy, building national distribution infrastructure, and forging key partnerships across the retail ecosystem. He will also focus on Tier 2 and Tier 3 market penetration—extending Nat Habit’s mission to make fresh Ayurveda more accessible across India.
Swagatika Das, Co-founder, Nat Habit, said, “Kushal’s appointment comes at a time when we are executing on a larger vision, to make Nat Habit omnipresent and omnichannel. As we bring the goodness of fresh Ayurveda closer to millions offline, Kushal’s proven leadership in scaling revenue and building executional muscle makes him the perfect fit. We are delighted to welcome him into our mission of making real natural care a habit.”
Gaurav Agarwal, Co-founder, Nat Habit, added, “Our strategy involves unlocking growth via deep retail integration, geography-wise rollout, and portfolio-wide accessibility. Kushal’s strategic foresight and operational experience will strengthen our roadmap as we scale towards revenue growth, not just in numbers but in depth of consumer connection and access.”
Commenting on his new role, Kushal Gupta, Chief Retail Officer, Nat Habit, said, “This is an inflection point in India’s natural beauty market and Nat Habit stands out for its authenticity and purpose. I am excited to channel the brand’s incredible momentum into a robust offline strategy. This is a ‘go and win’ moment, and we have the right team, product, and consumer love to make it happen at scale.”
The appointment comes at a pivotal juncture as Nat Habit prepares to ramp up investments across retail stores, quick commerce, and ecommerce channels, further strengthening its omnichannel presence. With a deep commitment to fresh, natural, and Ayurveda-backed formulations, the brand is poised to build on its strong D2C roots and carve out a significant footprint in India’s fast-growing beauty and wellness retail space.
