Mumbai: NDTV has announced the appointment of Siddharth Narula as Revenue Head – NDTV 24×7 & Profit Brand Studio, strengthening the network’s commercial leadership as it continues to expand its English news and business offerings.
With over 25 years of experience in media and digital revenue leadership, Narula brings deep expertise in cross-platform monetisation, brand solutions, OTT ecosystems, and data-led growth models. Over the course of his career, he has built and scaled revenue frameworks across television, web, social, and OTT platforms, while leading multi-market operations across India and international territories.
Prior to this appointment, Narula served as Chief Revenue Officer at Zee Digital, where he oversaw revenue across OTT, web, social, and publishing platforms. He also held the role of Chief Revenue Officer at Culture Machine, managing digital businesses across India, North America, and APAC. Earlier in his career, he worked with leading media organisations including The Walt Disney Company, Bloomberg UTV, CNBC, ESPN, Sony, and NDTV, gaining extensive experience in broadcast strategy, digital transformation, and integrated brand solutions.
In his new role, Narula will lead revenue strategy for NDTV 24×7 and NDTV Profit Brand Studio. His mandate includes strengthening premium partnerships, building integrated storytelling solutions, and developing scalable monetisation frameworks aligned with NDTV’s journalism-first ethos.
Announcing the appointment, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, “As we scale NDTV 24×7 and NDTV Profit Brand Studio, revenue streams must be as intelligent and purposeful as our journalism. Siddharth brings the experience required to build long-term, innovation-led brand conversations that add value to our viewers.”
The appointment comes as NDTV continues to strengthen its English news and business content strategy, with a sharper focus on integrated brand partnerships and platform-native growth.
Commenting on his appointment, Siddharth Narula said, “NDTV’s credibility offers a powerful foundation for building meaningful, trust-based brand partnerships. My focus will be on creating revenue frameworks that are future-ready, data-informed, and aligned with the integrity of the newsroom.”
The move marks a step toward expanding new revenue conversations in the content marketing space, with NDTV aiming to reimagine formats and solutions that bring brands, content, and viewers together in more cohesive and meaningful ways.
