MUMBAI: Nutanixwhich works in the area of hybrid multicloud computing, today said NDTV Profit, a financial news channel in India, deployed Nutanix to turn its datacenter into a private cloud that is being used to run 95 percent of its operations, including core applications for newsroom editing and production, stock data, asset management, and archiving.
NDTV Profit’s selection of Nutanix also lays the foundation for it to leverage AI for video analysis and indexing, content moderation, and viewer analytics. Additionally, NDTV Profit will be able to explore the possibilities of how AI can summarise extensive reports and transcribe audio quickly and accurately for its researchers, facilitating increased productivity and helping it be a first-mover in presenting news in a challenging market.
Furthermore, Nutanix is helping NDTV Profit use multiple clouds more easily. After NDTV Profit creates news content on-premises using its private cloud, Nutanix enables the content to be transferred to NDTV’s Profit’s public cloud, AWS, where it is distributed digitally to viewers.
Beyond bolstering its news production capabilities with Nutanix, NDTV Profit has reduced its costs. Moving from VMware by Broadcom to the Nutanix AHV hypervisor has enabled NDTV Profit to greatly reduce its software license costs. Its datacenter is also operating more efficiently, which has cut its energy bills and led to a reduction in the number of hours its team spends managing it.
NDTV Profit CTO Harmit Singh Malhotra said, “Imagine a world where every moment counts, where millions of eyes are watching, and where perfection is not just a goal, but a necessity. This is our reality, and we’ve embraced it with open arms. Thanks to Nutanix, we’ve not only accelerated our workflow, but we’ve also revolutionized it. We’ve broken through barriers we once thought impenetrable, and we’re handling massive amounts of data with the snap of a finger. In addition, our team can now collaborate in real time, breathing life into creativity and innovation like never before. And through it all, we can broadcast non-stop, 24/7, and be a beacon of reliability for our viewers in an ever-changing world. This isn’t just about technology; it’s about pushing boundaries, defying limits, and showing the world what’s possible when we dare to dream big. Together, we’re not just adapting to the future – we’re creating it.”
Prasanna Ranade, senior director Sales, Nutanix India and SAARC, said “By using Nutanix, NDTV Profit is setting a new benchmark in operational agility and performance and is well-positioned to leverage advancements like AI. Our partnership underscores our commitment to driving innovation and resilience in the media industry, and we are excited to support NDTV Profit in their ongoing journey towards a more dynamic and future-ready media environment.”
