Neela Mediatech’s gaming platform TMKOC Play, built on its IP Taarak Mehta Ka Ooltah Chashmah, has entered into a partnership with JioGames and aims to roll out over 50 games on the platform.
JioGames users can enjoy a diverse selection of games centred on the theme of ‘TMKOC’ and connect with characters from the series. The partnership will enable JioGames to onboard new users from the existing audience of over 60 million from ‘TMKOC’ intellectual property.
Asit Modi, Creator, Producer and Managing Director of Neela Film Production and Neela Mediatech, said, “TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalise on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience.”
Production house Neela Films recently invested INR 24 crore into Neela Mediatech, the gaming, animation and e-commerce business, as an extension to Taarak Mehta Ka Ooltah Chasmah IP. The company claims to have recorded 5 million game downloads, and its YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.
The platform will host free-to-play games and cloud-based adventures, for both single-player and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are among the games that are available on the platform.
Feedback: [email protected]
(Amended at 18.45 hrs on November 27, 2023 to expunge claims on number of users and growth expectations furnished incorrectly earlier.)
