MUMBAI: Terrāi, a neo-Telangana culinary destination located in Hyderabad has unveiled a brand film . It looks to celebrate Telangana, woven together with its centuries-old heritage. Terrāi said that it invites consumers to experience the soul of Telangana.
Founded by restaurateur Rohit Kasuganti and the creative genius Anisha Deevakonda, Terrāi aims to redefine how consumers experience the culinary traditions of Telangana. The restaurant’s name, inspired by the terrains and landscapes of the state, aims to embody its commitment to both preserving and modernising the history and cuisine.
Anisha Deevakonda, Creative Head, Partner, Terrāi, said, “There is an untold depth to India that many are yet to fully discover, especially within the Southern States. With an unwavering pride in our heritage and a deep respect for our roots, we realised the importance of taking ownership in presenting the rich tapestry of culture and history that defines Telangana. This understanding sparked the inception of Terrāi. Our vision was to craft a brand film that would not only celebrate the culinary opulence of our beloved home-State, but also highlight the region’s vibrant artistry, exquisite craftsmanship, and close-knit communities. This film is not merely a portrayal of a restaurant or a brand – it is a heartfelt tribute to the essence of Telangana: its people, its culture, and its timeless, unparalleled flavors.”
A Journey Through the Heart of Telangana: Set against the backdrops of Zaheerabad and Narelu Tanda, Terrāi’s brand film transports viewers into Telangana, bringing its green landscapes, arts, and people to life. The film looks to capture the spirit of the land—its people, its rituals, its culinary traditions—painting a portrait of a community that thrives on the shared love of its history, culture, and food.
The film aims to celebrate Terrāi’s three guiding pillars: Culinary, Culture, and Community. It is a living tribute to the multifaceted heritage of Telangana, told through the simple yet profound rituals of cooking, gathering, and storytelling. By focussing on the real lives of Telangana’s people—its farmers, artisans, chefs, and families—the film looks to make a connection with the roots of this region to elevate the shared experience of food into something that is personal and profound.
Music That Echoes Through Time: The brand film’s soundtrack, composed by Sameer Rahat, blends classical poetry with contemporary soundscapes. The film is further adorned by the voice of Padma Shri Kinnera Mogulaiah, an artist and master of the traditional Kinnera. “This song isn’t merely a melody. It is a celebration of Telangana’s heritage. With every strum of the Kinnera, I want people to feel the pride, the beauty, and the history of our land,” he said.
Celebrating Tradition with a Modern Vision: Terrāi’s brand film aims to honour tradition while presenting it through a fresh, modern lens. The film looks to intertwine the age-old practices of Telangana’s artisans, chefs, and communities with the contemporary sensibilities of today’s discerning audience, creating a seamless blend of the old and the new. The company said that it aims to transcend the ordinary, offering viewers what it said is not just a film, but an experience that is both enlightening and immersive.
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