New Delhi: NeoLiv has announced the elevation of Chandan Kar, Founding Member and Partner, to the role of Chief Marketing Officer (CMO), marking a key leadership move as the company gears up for its next phase of expansion across India’s high-growth real estate markets.
In his expanded role, Kar will lead a wide spectrum of strategic functions including Brand, Marketing, Corporate Communications, Public Relations, AI-led initiatives, Revenue, and Customer Centricity. His mandate will centre on aligning brand strategy with business outcomes, strengthening NeoLiv’s market positioning, and driving integrated growth across the organisation.
The leadership transition comes at a pivotal juncture for NeoLiv as it accelerates its growth ambitions in an increasingly competitive real estate landscape. With a strong focus on innovation, customer-first thinking, and data-driven decision-making, Kar is expected to play a crucial role in shaping the company’s strategic direction.
Under his leadership, NeoLiv will deepen its focus on leveraging artificial intelligence to enhance marketing effectiveness, optimise customer journeys, and unlock new revenue opportunities. He will also spearhead efforts to build a cohesive brand narrative, strengthen stakeholder engagement, and deliver integrated communication strategies tailored to evolving homebuyer and investor expectations.
Commenting on his elevation, Chandan Kar said, “This transition presents an opportunity to build a future-ready organization that blends innovation with customer-centric design and execution. Our focus will remain on creating differentiated brand experiences while driving sustainable and scalable growth.”
Mohit Malhotra, Founder of NeoLiv, added, “Chandan has been instrumental in shaping NeoLiv’s strategic direction from inception. His elevation to CMO reflects both his exceptional leadership capabilities and our confidence in his vision for building a differentiated, customer-first brand. As we scale our platform and deepen our market presence, Chandan’s strategic acumen and innovative thinking will be invaluable in driving our next chapter of growth.”
NeoLiv continues to position itself as a differentiated player in India’s real estate sector through its fund-led development model, combining institutional capital discipline with agile execution. The platform remains focused on identifying high-potential micro-markets, delivering design-led developments, and enhancing customer experiences through technology integration.
