Mumbai: Nestlé India has announced that it will partner with Flipkart to launch Maggi Special Masala Noodles,that epitomizes the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection. As a part of the partnership, from August 21st consumers can pre-book Maggi Special Masala Noodles on Flipkart, this product will also be available exclusively on Flipkart from August 25 – 30, following which it will be available nationwide through Nestlé’s strong distribution reach.
Talking about the launch, Mr. Maarten Geraets, General Manager, Foods, Nestlé India said, “We are excited about our partnership with Flipkart as it will give a chance to Maggi lovers to try this innovation from the convenience of their home. The product uses spices and condiments present in Indian kitchens. We are confident that this product with its special taste from 20 finely ground and whole spices and specially created bouncier non sticky noodles would be appreciated by our consumers.”
Nishit Garg, Senior Director, Flipkart said,“Nestlé and Flipkart’s association to launch the upcoming Maggi flavor exclusively on Flipkart cements the transition of FMCG’s physical goods into the digital space. Having travelled through several generations, Maggi proudly enjoys an enduring relationship with its customers. And, we are very excited to partner through this journey of delighting our customers, now online.”
In line with its new thinking, Kuchhachhapakrahahai Maggi Special Masala noodles, uses ingredients right out of kitchen cupboards and is inspired by India’s rich and diverse culinary tradition.
