Few days after the largest food and beverage company, Nestle, in an internal company presentation, acknowledged more than 60% of the company’s mainstream products do not meet the ‘recognised definition of health’, Nestle India is boosting their marketing strategies.
Nestle India is releasing print advertisements over the next few days and has also asked consumers to share feedback on its products.
“We are reassuring consumers that we genuinely care about what matters to them, what concerns them and that we are there for them 24×7 if they have any questions or suggestions,” a company spokesperson said in a statement.
The statement further read, “Our approach as a credible, trustworthy and responsible company is to always communicate with consumers on facts, in a humble and transparent tone and manner. Recent reports have questioned the healthfulness of Nestlé products because a global internal working document was reported out of context. The portfolio analysis only covers about half the global sales since several prominent categories were not included. Looking at the global portfolio as a whole, less than 30% would not meet stringent external “healthfulness” standards, mostly representing indulgent products, which are acceptable in moderation as part of a healthy, balanced and enjoyable diet.”
As per the Financial Times report, Nestle has acknowledged that “some of their categories and products will never be ‘healthy’ no matter how much they renovate”.
A presentation circulated among top executives this year, seen by the Financial Times, said that only 37 percent of Nestlé’s food and beverages by revenues, excluding products such as pet food and specialised medical nutrition, achieve a rating above 3.5 under Australia’s health star rating system.