Mumbai : Leveraging its nutritional expertise, Nestlé India has launched ‘asknestle.in’, a website that makes nutrition education digitally more accessible. Asknestle.in provides real-time and personalized advice on nutrition that is balanced, relevant, scientifically derived and can be customized for the audience. It will empower parents, specifically mothers with children between 2-12 years, to make informed decisions about food choices and nutrition for their children, with information now available at their fingertips.
Content on asknestle.in has been carefully curated by Nestlé’s nutrition experts to help mothers with customized meal plans that are designed on the basis of a growth tracker, taking into account regional preferences, food choices and allergies. The growth tracker generates reports allowing mothers to track how their child is growing against other kids in the same age bracket. Food diary available on the platform helps track daily nutrition and accordingly recommends recipes and meal plans basis deficiencies. It will also bust popular myths and explain the science behind traditional beliefs prevalent in the society.
Suresh Narayanan, Chairman and Managing Director said, “For the corporate campaign, we were keen to create a platform on nutrition information for consumers that is reliable, trustworthy and scientifically anchored. We have truly gone above and beyond to showcase Nestlé as the leading authority on good food advice, nutritional expertise and knowledge, by embracing technology and the startup ecosystem tied in with our in-depth understanding of food. The service which is a destination website and later an AI enabled chatbot integrated with parenting platforms and google assistant, will drive engagement with consumers 24X7.”
Through asknestle.in, information centered on nutrition and wellness will be regularly updated and made accessible to the consumers. We are also continuously working towards reducing sodium, sugars and saturated fats, and adding healthful ingredients like whole grains, vegetables and micronutrients to our foods and beverages making them more nutritious.
Asknestle.in will be supported by a television and digital campaign which will aim to explain the science behind traditional beliefs in nutrition, smart solutions for fussy eaters and a custom meal plan.