• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, April 20, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Nestlé partners with India’s Leading Media Co’s for inspiring brand narratives

by Editorial
August 7, 2019
in Advertising, Featured
2 min read
Nestlé partners with India’s Leading Media Co’s for inspiring brand narratives
Share Share ShareShare

Nestlé is partnering with India’s top media companies to produce inventive and creative brand solutions, through a first-of-its-kind initiative called Media Hive. Some of the big-league media and entertainment firms that participated in the Media Hive included Times Of India, Star, Zee, Viacom18, The Hindu, Big FM, Radio City & Arre.

The focus was on immersive solutions that put media as the centre-piece of communications.  This landmark initiative was the collaborative effort of Zenith & Nestlé.

As a process, Nestlé’s business units dispatched briefs to leading media firms. This was followed by a one-day session where Nestlé’s valued partners presented shortlisted ideas to the Nestlé marketing team. The endeavour was a unique opportunity for the brands and the partners to explore new horizons and thinking, and come up with standout media innovations that engage consumers and also communicate effectively on brand messaging.

As many as 19 briefs came from Nestlé brands such as KitKat, Maggi, Munch, Polo, Nescafe, Milkmaid, Ceregro, Milky Bar etc to 42 media partners. Around, 354 ideas were generated in total.

The Nestlé brand teams, after careful consideration shortlisted 72 ideas which were presented at the Media Hive event in New Delhi.

Media Hive included the top leadership of Nestlé and Publicis Media. The inaugural address was by Suresh Narayanan, Chairman and Managing Director of Nestlé.

“Nestlé was looking for inspiring media narratives for its brands that go far beyond the 30-seconder. Through Media Hive, we have paved the way for a new era of moving, compelling and evocative brand experiences which captivate and involve consumers.” Said Rashi Goel  Director Communications at Nestlé ,“The powerful ideas generated in the Media Hive, will bring alive our brands in subtle yet, engaging ways. This is an entirely new approach to energising our brand stories and we thank Zenith for this very successful partnership.”

Tanmay Mohanty, Group CEO at Zenith India & Head Of Global Partnerships at Publicis Media India said, “Attention is a scarce resource today. In this context, there is a real need for enriching , long-lasting media experiences.  Efforts that appeal to people’s emotional sensibilities.  Media Hive brought many such striking, impactful ideas to the fore where brands can be introduced in non-intrusive ways. Though Media Hive, we are also to trying to evolve and grow the larger eco-system.”

Tags: NestleRashi GoelTanmay Mohanty

Related Posts

Mobile Premier League acquires GamingMonk to widen esports portfolio; launches Esports Arena
Featured

Mobile Premier League acquires GamingMonk to widen esports portfolio; launches Esports Arena

by Editorial
April 20, 2021
0

New Delhi: Asia’s leading Esports and skill gaming platform Mobile Premier League announced today that they have acquired New Delhi-based...

Read more
COLORS' milestone show Sasural Simar Ka is set to return with the second season
Featured

COLORS’ milestone show Sasural Simar Ka is set to return with the second season

by Editorial
April 20, 2021
0

Mumbai: Almost a decade ago, the popular family drama Sasural Simar Ka made its way into the viewers’ hearts as it...

Read more
Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

Zivame, as a brand, has always endeavoured to break the societal taboos, Khatija Lokhandwala, Head- Marketing

April 19, 2021
BARC Week14: STAR Plus claims the first spot among paid platform category with 2587.99 AMA

BARC Week 14: Lizol bags the first spot among top brand with 22833 weekly insertions

April 17, 2021
The Hindu Group appoints Krishna Prasad as Group Editorial Officer

The Hindu Group appoints Krishna Prasad as Group Editorial Officer

April 17, 2021
Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

Madison Media promotes Vishal Chinchankar to CEO Madison Digital and Madison Media Ultra

April 16, 2021
Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal - Mitron TV

Mitron signifies friendship and togetherness; we want Indians to connect from every corner of our country through our App: Shivank Agarwal – Mitron TV

April 16, 2021
Rahul Dravid CRED Ad broke the internet and shocked everyone

Rahul Dravid CRED Ad broke the internet and shocked everyone

April 16, 2021

Subscribe to Newsletters

Trending

OMD India wins marketing and media mandate for AU Bank
Advertising

OMD India wins marketing and media mandate for AU Bank

by Editorial
April 19, 2021
0

Mumbai: OMD, an Omnicom Media Group agency and a subsidiary of Omnicom Group has won the marketing and media mandate...

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

Casio G-Shock becomes Official Toughness Partner for Rajasthan Royals for IPL 2021

April 19, 2021
Bacardi India names Zeenah Vilcassim as Marketing Director

Bacardi India names Zeenah Vilcassim as Marketing Director, Further Strengthening its Leadership Team

April 19, 2021
MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

MyGlamm appoints Bhavesh Singhal as its Chief Growth Officer

April 19, 2021
Anker Innovation ropes in Washington Sundar as its Brand

Anker Innovation ropes in Washington Sundar as its Brand Ambassador

April 19, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Download TSS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.