Netflix and boAt have partnered to create a new range of audio products, including True Wireless Earbuds, headphones, and a wireless neckband, to enhance the streaming experience for Indian viewers.
The collaboration will allow users to enjoy Netflix’s extensive catalogue of films, series, documentaries, and reality shows with boAt’s immersive audio offering. A campaign called ‘Made for India to Keep Watching’, featuring boAt brand ambassadors Kiara Advani, Shreyas Iyer, and Masaba Gupta, has been released to celebrate the launch of the audio range. This is Netflix’s first partnership in the audio category worldwide.
Aman Gupta, Co-founder, and CMO, boAt said, “We all love spending time on Netflix watching our favourite film or series and at times ambient noise can act as a deterrent. It’s important to have the best-in-class earwear for a fully immersive experience. We believe our high-quality audio wear with advanced ANC technology will elevate the viewing experience and eliminate fatigue by providing comfort and ease. The partnership reinforces our commitment to deliver & boost the lifestyle experiences of our boAtheads.”
Shilpa Singh, Director of Marketing Partnerships for Netflix, India said “Our members love watching Netflix wherever they are, and the audio and visual experience is at the core. We are delighted to partner with boAt to develop a new way to enhance the streaming experience for our Indian members. It pairs our high-quality content with boAt’s immersive audio to deliver a true cinematic experience.”
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