Mumbai: Netflix has unveiled a high-octane creative film celebrating India’s love affair with WWE, marking a powerful new chapter as the streaming giant becomes the exclusive home of WWE in India. The launch of this dynamic campaign puts the spotlight on the unmatched passion of Indian fans and the cultural impact of WWE, showcasing how the fandom seeps into everyday life moments with heart, humor, and drama.
WWE in India is more than just entertainment—it’s an enduring emotion. With generations of fans hooked on the larger-than-life personas, edge-of-the-seat rivalries, and iconic wrestling moments, the new Netflix film is a visual tribute to this phenomenon.
Srivats TS, Vice President – Marketing, Netflix India, said, “We are thrilled about Netflix being the exclusive home for WWE. WWE is more than just sports entertainment—it’s a global phenomenon with an incredibly passionate fan community that thrives on spectacle, drama and larger-than-life moments. WWE and Netflix share the same passion for delivering unmissable entertainment, and this film is a celebration of that synergy—showcasing how WWE isn’t just watched in India but lived, cherished and woven into everyday moments.”
The film is part of a broader strategy by Netflix to build deeper engagement with India’s massive WWE fanbase, now offering full access to WWE Raw, SmackDown, NXT, and Premium Live Events such as WrestleMania, Royal Rumble, SummerSlam, and Money in the Bank.
Adarsh Atal, Group Chief Creative Officer – Tilt Brand Solutions, shared, “WWE isn’t just a spectacle—it’s a phenomenon that has captivated Indian audiences for generations. With ‘FANMANIA,’ we set out to celebrate the unshakable passion of WWE fans by seamlessly blending its electrifying energy into everyday life. The campaign is dynamic, nostalgic, and unapologetically fun—just like WWE itself. Collaborating with Netflix on this milestone moment has been truly exhilarating, and we can’t wait to see fans across the country experience WWE like never before. To bring this campaign alive we couldn’t have asked for a more dynamic director duo, in legendary Prakash Varma and Kishorre Iyyer to helm this film.”
As WWE content officially enters its “Netflix Era,” Indian fans now have front-row access to their favorite superstars, matches, and storylines—streaming anywhere, anytime. The campaign, titled FANMANIA, marks a cultural celebration of the WWE universe, now powered by Netflix.
