Bengaluru: The Advertising Club Bangalore hosted the fourth edition of Neuron Nights, once again energising the city’s creative ecosystem with an immersive evening dedicated to the ideas, craft, and thinking behind culture-defining campaigns.
Now a flagship platform for brand leaders, marketers, agencies, and media professionals, Neuron Nights has steadily evolved into a high-impact forum that celebrates not just award-winning work but the stories, insights, and cultural shifts that fuel it.
The latest edition centred around “Three Ad Campaigns from Britannia, AliveNow and Team Pumpkin,” offering deep dives into three standout initiatives shaping India’s marketing landscape.
Britannia Treat Croissant: A Cultural Phenomenon
The session highlighted how Britannia Treat Croissant became one of India’s biggest viral moments of 2025, anchored in a disruptive pronunciation-led insight that caught nationwide attention. The campaign delivered 100M+ views, 5,000+ pieces of UGC, and ₹50 crore+ in earned media.
Britannia also registered 2X e-commerce growth and its highest-ever monthly sales after the campaign rollout, along with major wins including 6 Kyoorius Awards and 3 Abbys.
“Had a fantastic time interacting & learning from the vibrant community of the Advertising Club, Bengaluru. Sometimes, just being in the room full of sharp creative brains can give so much leverage. Both personally & professionally. This community definitely seems one of those rooms :)” said Sumit Gattani, Brand Manager, Britannia Industries Ltd.
Team Pumpkin x MamyPoko: A Full-Funnel Digital Win
Team Pumpkin presented its ROI-driven digital strategy for MamyPoko, which delivered standout results without a D2C platform—driving all conversions through Blinkit.
With first-party data intelligence, dynamic creative optimisation, and performance-led execution across major digital ecosystems, the campaign achieved a 13.3x blended ROAS and generated ₹4 crore+ in revenue.
”It was wonderful to be part of Neuron Night with all the vibe and knowledge sharing among the creative and advertising community in Bengaluru. Ad Club Bangalore have undertaken a tremendous goal of bringing like minded people together on the same platform and we at Team Pumpkin are happy to be an integral part of it.” said Ranjeet Kumar, Founder and CEO, Team Pumpkin.
AliveNow: GenAI-Powered Creativity at Scale
AliveNow showcased its next-generation branded GenAI innovations, demonstrating how brands can scale 1:1 consumer experiences. The showcase featured personalised AI greetings with voice cloning, generative art workflows, and WhatsApp-based image generation and moderation solutions—positioning the agency at the forefront of tech-enabled creativity.
“Attending and presenting at Neuron Nights was an incredible experience for our team at AliveNow. We felt so welcomed by The Advertising Club Bangalore—the entire event was organised seamlessly and felt genuinely focused on fostering community. The energy was vibrant, and the event presented a great opportunity to connect with peers. Thank you to the organisers for creating such a thoughtful and fun space for us to connect and share!” said Rushali Rastogi, Senior Business Development & Client Servicing Manager, AliveNow.
Speaking at the event, Laeeq Ali, President of The Advertising Club Bangalore, said, “Neuron Nights has become the platform where the industry’s most innovative ideas shine, and this edition was no exception. Britannia’s viral croissant campaign, AliveNow’s breakthrough GenAI personalisation work, and Team Pumpkin’s performance-driven MamyPoko strategy each showed how creativity, technology, and sharp execution can move culture and commerce together.
“The Britannia Treat Croissant campaign is a masterclass in how a simple cultural insight can ignite nationwide impact. By turning the pronunciation debate into a playful, viral moment, the team not only created a category but captured the internet’s imagination — delivering 100 million views, massive organic UGC, and unprecedented sales momentum. This is the kind of bold, inventive work that sets new standards for our industry, and we are proud to celebrate it at the Ad Club.”
Neuron Nights has emerged as a marquee initiative by The Advertising Club Bangalore, offering an idea-first, behind-the-scenes exploration of some of India’s biggest campaigns. The platform champions real storytelling, transparency, and the collaborative spirit of the marketing and advertising community—making it one of the most anticipated gatherings for Bengaluru’s creative professionals.
