New Delhi : Lowe Lintas Delhi has created a campaign for Havells Wires that celebrates the love between father and daughter.
In a New Havells Wires TVC shot on Dal Lake in Kashmir, a daughter rows to deliver her father food in a tiffin box. Worried that the food will get cold and inedible, she urges her father to eat it straight away, but he becomes irritated as he’s busy with his work.
Vijay Narayanan, VP-Marketing, Havells India Limited said: “The objective was to reinforce the product proposition of ‘flame-retardant wires’ by means of a powerful emotional story which connects with the consumers.”
The New Havells Wires TVC launched on digital platforms and is to soon run on TV.
Amer Jaleel, national creative director, Lowe Lintas + Partners added: “We consider each category piece on Havells as a mother brand piece. Although this is about a specific benefit of wires it feeds into the Havells brand. These days some brands are also channels. What will emerge from Havells is something that people are looking forward to.”
“In that light we wanted the wires work to add to the emotional equity on Havells. We try to be simple and real and somewhere we wanted the brand to be viewed as being a part of lives in every part of the country. Set in Kashmir, the little story echoes every girl’s feelings for her Dad,” he said.
Credits:
- Creative: Amer Jaleel, Shriram Iyer, Shayondeep Pal, Prasad Venkatraman
- Account Management: Amjad Ali, Sonia Upadhyaya, Abhishek Jain, Twishi Pande
- Planning: Anurag Prasad
- Producer: Crazy Few Films
- Director: Anupam Mishra
