“The Hindi and English News channels, News18 India and CNN-News18, continue to outperform competition on viewership charts. While both the channels have maintained their leadership streak for several months, News18 India has additionally continued to outperform the General Entertainment Channels in terms of overall reach,” read the company statement.
According to BARC data (Market Share% 24hrs TG:15+, HSM, Week 42-45’22, All Day), News18 India accounts for 15.4 pc, followed by TV9 Bharatvarsh at 14 pc, Aaj Tak at 12.9 pc and India TV accounting for 12.1 pc.
In the Prime Time slot too, News18 India continued its dominance, with the channel garnering a massive 16% market share as per the BARC data (Market Share pc, 1800- 2400 hrs, TG:15+ HSM, week 42-45’22, All days). Meanwhile TV9 Bharatvarsh managed 14.9 pc , Aaj Tak remained at 13 pc, whereas India TV garnered 11.9 pc .
“The channel opened at number 1 position when the BARC ratings resumed in March this year and has continued its leadership run since then. As per BARC data (Market Share%, TG: 15+ AB, India, Week 42-45’22, All days 24 hrs) CNN-News18 secured a Market share of 31.9%, 19% more than Republic TV and 24% higher than Times Now. The market shares of Republic TV and Times Now remained at 28.2% and 25.8% respectively,” the company statement read.
Additionally, CNN-News18 remained ahead of the competition in prime time. As per the BARC ratings (Market share percentage, 1800-2300, TG:15+ AB, India. Week 42-45’22, Mon-Fri) CNN-News18 secured 33.4% market share, followed by Republic TV and Times Now with 26.6% and 26.4% respectively.
“In terms of reach, News18 India has also outperformed the top General Entertainment Channels. According to BARC data, News18 India has a cumulative reach of 10.13 crore (BARC; HSM, TG: 2+, Cume reach ‘000, Avg; Wk 42-45’22), in comparison the cumulative reach of STAR Plus stood at 9.2 crore, whereas the cumulative reach of Sony SAB and Zee Tv stood at 8.07 crore and 7.9 crore respectively.Even on the digital front, the News18 brands have been garnering solid traction with its views increasing steadily across YouTube and other social media platforms,” added the company statement.
News18 Network has been heavily investing in technology and editorial resources to ensure that its content and presentation remains uniquely curated for the audience and far ahead of the competition.