New Delhi: News18 India has launched an ad campaign in The Economic Times newspaper to announce its continued dominance over its competitor, Aaj Tak, with impressive audience metrics. The campaign highlights News18 India’s undisputed and consistent leadership in the Hindi news genre over the past three years, while Aaj Tak continues to trail behind. The ad says, ‘3 saal se gire, Aaj Tak nahi uthe.’
The ad highlights News18 India’s impressive audience reach, attracting 7.88 crore AMA and outpacing Aaj Tak, which recorded 7.35 crore AMA.
(Source: BARC |Metric: Avg. Weekly AMA| TG: NCCS All 15+ | Period: Wk 22’22-21’25, 24 Hrs, All Days | Market:HSM)
News18 India has left its competitor Aaj Tak far behind on YouTube as well, where the lead is even more pronounced. With a whopping 3.4 billion views, News18 India has clocked nearly three times more views than Aaj Tak, which managed just 1.04 billion. (Source: Playboard, May 2025, YouTube views).
When it comes to breaking critical stories, News18 India has consistently retained its number one position for three years. It continues to deliver crucial stories with in-depth analysis and compelling coverage. News18 India has maintained its leadership during high-stakes national events, emerging as the most trusted source among audiences.
The credit for its consistently strong performance is attributed to its compelling programming delivered by renowned news anchors such as Kishore Ajwani, Amish Devgan, Rubika Liyaquat, Prateek Trivedi, and Aman Chopra. The number one Hindi news channel reaches audiences far and wide, with its in-depth coverage of important topics from a range of perspectives. The channel’s extensive network of reporters ensures comprehensive, nationwide coverage, reinforcing its position as a trusted and influential voice.
