News18 India, the Hindi news channel, is set to host a mega-celebration of the inauguration of Ram Temple with its special programming, titled ‘Shree Ram Mahaparv’.
In the run up to the inauguration on January 22, the channel has significantly enhanced its programming. News18 India’s popular show, ‘Bhaiyaji Kahin,’ will embark on a journey to Ayodhya, engaging with locals to capture the ground sentiment. A special 1-hour documentary, ‘Ramlala Virajman,’ will be aired on the channel, featuring stories related to Lord Ram from various places in Ayodhya. It will include insights from spiritual leaders such as Jagadguru Shri Ram Bhadracharya, Sadhvi Ritambhara, Jagadguru Mithilesh Nandini Sharan, Mahant Kamal Nayan Das, ShriDharacharya, among others.
The channel is also creating a setup on the banks of Sarayu River in Ayodhya, referred to as ‘Ram ki Paidi,’ as well as other significant locations in Ayodhya, to deliver unmatched live programming starting January 18 on both TV and its digital platforms.
Moreover, the channel will debut the News18 Ram Lalla Song, titled ‘Pranam Siya Ram,’ on this momentous occasion. Written by the renowned author of ‘The Hidden Hindu’ trilogy, Akshat Gupta, and performed by Siddharth and Shivam Mahadevan, the song serves as a melodious celebration of the inauguration of the Shree Ram Temple in Ayodhya.
Several top leaders and politicians are also going to be on News18 India exclusively during this period.
Through its ‘Ayodhya Yatra’ segment, News18 India will capture the on-going development and transformation of city of Ayodhya. Additionally, the channel will mark the occasion with a distinctive assembly of renowned poets, through a ‘Kavi Sammelan’ that will give expression to the faith of millions in poetic verse making for truly compelling viewing.
Besides the special shows, the inauguration coverage will feature the channel’s top anchors, who will host live shows from Ayodhya, along with multi-city coverage to capture sentiments from across the country.
News18’s HSM channels will also participate in this extensive coverage led by News18 Uttar Pradesh / Uttarakhand, which will bring non-stop reports starting from Friday, January 19.
Speaking on the special programming, Karan Abhishek Singh, CEO – Hindi News, Network18 said, “There is immense curiosity regarding each aspect of the temple and its construction; people genuinely want to know every intricate detail. And as India’s number one Hindi news channel, we are leading the charge to deliver comprehensive coverage from Ayodhya, ensuring an unparalleled viewer experience through our diverse programming line-up. Given the significant interest in the event, we anticipate a notable surge in viewership. Consequently, advertisers are expected to capitalize on the increased viewership and plan their marketing investments to leverage the surge in eyeballs for the channel.”
