Tamil Nadu: In a bold viewer-first move, News18 Tamil Nadu has announced a completely break-free format from 7:00 AM to 10:00 AM during morning prime time, delivering uninterrupted news coverage of the day’s top headlines. This initiative ensures sustained viewer engagement, allowing audiences to stay focused on impactful stories without any interruptions.
The Break-Free Prime Time not only enhances the news-watching experience but also offers advertisers unique value. With no ad breaks in the 7–10 AM slot, brands placing commercials immediately afterward benefit from premium visibility, higher recall, and stronger impact — thanks to an engaged and attentive audience.
Beyond the ad-free morning band, News18 Tamil Nadu continues to innovate with original formats. Its pioneering weekly podcast, “Disco with KS”, hosted by Editor Karthigaichelvan, features in-depth conversations with bureaucrats, industry leaders, and young achievers. The show consistently attracts over 1 lakh views per episode, with short clips going viral and reaching over 3 million social media views — 25% from the Tamil diaspora.
The channel also airs “Decode – The World Unfiltered”, a segment that breaks down national and global events with clarity and context.
Viewers can tune in daily for the ad-free prime-time news from 7:00 AM to 10:00 AM, and for engaging shows like Disco with KS and Decode, which continue to set new benchmarks in Tamil news broadcasting.
