Mumbai : nexGTv, India’s biggest subscription-driven video entertainment app, has announced Noel Malekar’s fusion music video Emeth as the handpicked winner for February for its SPOTLight initiative.
With several original videos vying for the top spot, Emeth was handpicked as the winner for the month by none other than the renowned director, master storyteller and producer, Imtiaz Ali. Ahammed Khabeer’s video on Passive Smoking – which highlights the ill-effects of the fast growing social menace, was declared the first runner-up.
nexGTv’s SPOTLight is a unique mobile-based talent discovery initiative that extends an opportunity to budding and professional directors, storytellers, and content creators as well as creative artists to unleash their creativity through video content. Every month, the top five most-viewed videos are judged by none other than acclaimed director Imtiaz Ali. For the unaware, Imtiaz Ali has the force behind acclaimed successes of Jab We Met, Love Aaj Kal, Rockstar, Cocktail and Tamasha. SPOTLight offers a grand monthly prize of INR 1 lakh for the winning video together with INR 25,000 worth of creative/ production support for the first runner-up.
Announcing the winner for February, Abhesh Verma, COO, nexGTv, said, “SPOTLight was launched for everyone who has the passion to give form to their imagination using video. It is a unique chance to present one’s work in front of the people of India via nexGTv as well as Imtiaz – regarded as one of the most creative individuals in Bollywood. Simply put, it’s an opportunity of a lifetime for most creators. The thousands of views that these entries have been receiving, month after month, on nexGTv testifies the popularity of not just the SPOTLight concept but also the growing preference of consumers for original content. With two successful editions of SPOTLight awards behind us, we are looking at even higher quality entries making the cut.”
As a platform to upload and monetize their offering, SPOTLight has been gathering an extremely enthusiastic response from content creators across the country with videos being received right from Baramulla in Jammu & Kashmir to Kottayam in Kerala. With the initiative by nexGTv set to continue for the month of March with Imtiaz at its helm, SPOTLight presents the perfect opportunity for budding creative content developers to showcase their talent.
The video creations entries posted on www.nexgtvspotlight.com will be judged by a Master of the Craft himself.