Mumbai: The Nickelodeon franchise entertains millions of young fans across India and has always created a fun-filled environment for kids. Even during these unprecedented times, Nickelodeon continues to engage young viewers across the franchise with the unique #HomeOkPlease campaign by bringing the playground home through engaging tentpoles on air, new episodes and made for television movies, celebrating special occasions and innovative DIY campaigns on social and digital.
Taking the lead on spreading positivity amongst kids and families, Nickelodeon released multiple inspiring #HomeOkPlease brand films that spoke through the eyes of a child, the good that has come out of the lockdown. It left the viewers with the message that Even In a Lockdown, Life Is On. Continuing with the message, the second film, again through the eyes of an innocent child, encourages families to show gratitude and celebrate the commitment of the frontline health care workers who are working tirelessly, through the simple yet powerful message of Even In a Lockdown, Being Grateful Is On. The film was released on all Nickelodeon social media platforms and YouTube on World Nurse Day-, as a tribute to the relentless hard work of the frontline health personnel. To make the message reach as many health workers as possible, Nickelodeon will encourage kids to create DIY Thank You cards. The brand film links below
https://www.facebook.com/364236499301/videos/1066248360440999/
https://www.facebook.com/nickindia/videos/523838548295594/
Commenting on the campaign, Nina Elavia Jaipuria, Hindi Mass Entertainment & Kids TV Network at Viacom18, said, “As a leading and responsible kids entertainment brand and category leader our primary objective is to ensure that kids who are at the centre of all our initiatives remain engaged and positive in current times. It is important that their spirits are kept high and we have curated an array of best of entertainment and engagement that is sure to keep them happy and motivated. We hope that this summer, kids and families together have a great time with Nickelodeon in the safety of their homes.”
