Mumbai: Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new strategic agreement that significantly enhances audience measurement across TV, streaming, audio, and cross-platform ad performance using Nielsen ONE.
As part of the collaboration, Nielsen’s advanced audience insights will be integrated into Open Media Studio (OMS)—a media delivery platform within WPP Open, WPP’s intelligent marketing system. This integration aims to enable seamless planning and measurement by bringing interoperability and actionable audience data to the forefront of media workflows.
“At WPP Media, our priority is equipping clients with the intelligence and tools they need to drive measurable growth,” said Nicolas Grand, Executive Director of Research and Investment Analytics at WPP Media. “Nielsen’s continued innovation in advanced measurement—especially the combination of Big Data with trusted Panel insights—makes them a valued partner in that mission. By integrating Nielsen’s advanced audiences into WPP Open, we’re building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.”
Matt Devitt, Head of Advertisers and Agencies at Nielsen, added: “We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments. Collaborating with leading industry players like WPP Media helps us collectively power the future of audience measurement and technology that actually helps advertisers connect with audiences.”
The partnership aims to simplify and streamline campaign planning and measurement for advertisers, delivering more accurate, person-level data by leveraging Nielsen’s ID System, trusted panel data, and one of the largest big data footprints in the industry.
