Bengaluru: Nielsen has inaugurated its new offices in Mumbai and Bengaluru, reinforcing its commitment to expansion, tech innovation, and operational excellence in India. This strategic move is part of the company’s broader vision to enhance business growth, tap into India’s skilled talent pool, and drive advancements in data-driven solutions.
Located in Goregaon, Mumbai, and Whitefield, Bengaluru, these state-of-the-art facilities prioritize sustainability, collaboration, and employee well-being. Spanning 1,50,000 sq. ft. in Mumbai and 1,36,000 sq. ft. in Bengaluru, both offices are designed to foster dynamic and flexible work environments. Equipped with energy-efficient systems, ergonomic workspaces, and smart technology, these hubs can accommodate 1,500 employees each, promoting teamwork, innovation, and knowledge-sharing.
Speaking on the expansion, Karthik Rao, CEO of Nielsen, stated: “India’s media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences, and advancements in data-driven insights. The decision to establish new offices in India stems from the country’s immense business opportunities and access to a highly skilled talent pool. This expansion aligns with Nielsen’s commitment to strengthening its R&D, sales, and operations capabilities, enabling us to better serve clients and drive innovation in this rapidly evolving market.”
Further emphasizing Nielsen’s long-term strategy, he added: “India is a critical market for Nielsen, playing a pivotal role in our global growth and innovation strategy. As we continue to expand our presence, we are not only investing in new offices but also deepening our collaborations across the industry. By forging strong partnerships, we aim to drive innovation, enhance data-driven insights, and deliver greater value to businesses navigating an increasingly dynamic media market. Our commitment to India extends beyond just growth—we are dedicated to fostering a vibrant ecosystem where talent, technology, and strategic alliances come together to shape the future of measurement and analytics.”
Nielsen is set to open additional offices across India, with Gurgaon and Hyderabad among the upcoming locations. Strengthening its footprint in the technology and analytics space, the company recently signed an MoU with the Government of Maharashtra at the World Economic Forum 2025, committing a ₹450 crore investment into the state’s IT and ITeS sector. This initiative will create 1,100 new jobs, with a strong focus on AI Experts, Data Scientists, and specialized technology roles.
In addition, ahead of the Tata Indian Premier League (IPL) 2025, Nielsen has partnered with JioStar to provide advanced analytics solutions for its OTT platform – JioHotstar. This collaboration aims to set new benchmarks for campaign measurement and audience engagement in the digital streaming space.
Nielsen’s continued investments in India’s technology ecosystem, strategic partnerships, and expansion of operations reaffirm its commitment to driving innovation and creating employment opportunities.
