MUMBAI: Marico’s Nihar Naturals has released its latest TVC campaign highlighting the fitness of one’s hair with regular hair oiling. With this new campaign, the brand showcases how one’s hair can be strong, fearless and build resistance to different types of hair treatment and environmental exposures
The brand has roped in actress and model, Rukmini Maitra to be the face of the campaign. The TVC emphasises on the importance of regular hair oiling with Nihar Naturals Coconut Hair Oil with goodness of Methi & Jasmine, positioning it as the fitness regime for one’s hair.
Somasree Bose Awasthi, CMO Marico said, “Our new campaign is all about fearless and fit hair- With the current environmental and lifestyle changes, our hair undergoes various moments of torture making it prone to damage. Through this campaign, we want to encourage our consumers to oil their hair regularly with Nihar Naturals: with the goodness of Coconut and Methi, which will give you 2x stronger and thick hair. We are also thrilled to bring onboard Rukmini Maitra who connects with the Bengali audience authentically, reinforcing our campaign’s messaging of focusing on hair fitness.”
The new ad campaign will be available across television, digital, and social media platforms.
