Buffalo Soldiers, the dynamic advertising agency, is excited to welcome Niladri Datta as the new Senior Advisor for Business & Growth, highlighting a significant industry impact.
Datta, known for his transformative leadership and strategic expertise, offers three decades of experience to Buffalo Soldiers, with a significant impact on Indian business, especially in consumer durables.
For almost 15 years, Datta played key roles at LG Electronics, such as CMO and overseeing Products/Modern Trade/E-Commerce. Leading the Washing Machine business for 10 years, he solidified LG as a top brand in consumer durables.
Before Buffalo Soldiers, Datta excelled at IFB, a key Indian appliances brand. Serving in various roles, he rose to All India Marketing Head for 7 years. He later returned as VP – Marketing and Strategy for another 2 years, driving IFB’s growth and market dominance.
At Buffalo Soldiers, Datta will focus on driving business growth by shaping strategic initiatives aligned with the agency’s future vision, bringing fresh perspectives and robust growth strategies with his expertise in leading cross-functional teams and deep understanding of the Indian market dynamics.
Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers said, “Niladri is not just any addition to our team; he’s a powerhouse of strategic acumen and market savvy. With him on board, we’re all geared up to redefine the way brands engage with their audiences. His vision aligns perfectly with our goals, and his joining marks a pivotal chapter in our journey towards becoming an industry leader.”
Buffalo Soldiers’ is a sector-agnostic agency, with prominent B2C, B2B and Sports verticals. Datta’s role will involve guiding the agency through new challenges and identifying growth opportunities.
Niladri Datta expressed, “This is a fantastic new chapter in my career, and I am eager to contribute to Buffalo Soldiers’ journey of transformation and breakthroughs in the advertising world. The opportunity to impact the market with a team as dynamic and passionate as this one is truly invigorating.”
With Datta’s strategic guidance, Buffalo Soldiers is poised to enhance its services and expand its footprint in the competitive landscape of advertising. The agency looks forward to benefiting from his extensive experience and leadership as they continue to deliver cutting-edge solutions to their client partners, helping brands make a more profound impact in their marketing journey.
“Watch this space,” added Chakrabarti, “because with Niladri, we’re about to take things to the next level.”
