Mumbai: Mars has appointed Nitin Guleria as its new Head of Media, strengthening its leadership in media strategy and communication.
Guleria, who brings over 12 years of cross-industry marketing expertise, steps into this role after an accomplished tenure with Samsung Electronics. During his seven-year journey at Samsung, he last served as Deputy General Manager and contributed extensively to media, brand-building and consumer engagement initiatives across technology and consumer electronics.
A marketing enthusiast, Guleria has worked across diverse sectors including Tech, FMCG, mobile app marketing, travel and non-profit organizations. His proven ability to integrate media strategy with brand communication is expected to provide Mars with new perspectives in shaping its media and marketing agenda.
Announcing the move on LinkedIn, Guleria shared his excitement: “I’m happy to share that I’m starting a new position as Head of Media at Mars.”
His appointment marks a strategic step for Mars as the company sharpens its focus on consumer engagement and media innovation in an increasingly competitive landscape.
