Mumbai: NIVEA India has appointed Shweta Dalal as its new Marketing Director, effective from 30th September 2024. Shweta brings 16 years of extensive expertise across global brands at Unilever and L’Oreal.
In her new role, Shweta will lead NIVEA India’s marketing strategy, focusing on enhancing the brand’s presence in India while aligning with NIVEA’s global mission of delivering superior skincare products. Her expertise in building impactful brand strategies, combined with her diverse international background, will be essential for driving NIVEA India’s growth.
In her previous position as Global Brand Director for Lux in South Asia, Africa, and Global Bars, she significantly contributed to brand growth and innovation. Her extensive experience includes creating and developing brands across South Asia, the Middle East, Southeast Asia, Europe, and LATAM. She has effectively strengthened brand equity, identified brand purpose, and crafted sustainable, digital-first business models, all rooted in a deep understanding of consumer behavior.
Commenting on the appointment, Geetika Mehta, managing director of NIVEA India, said, “We are thrilled to welcome Shweta Dalal to our leadership team. Her impressive experience in brand building and marketing, along with her deep consumer insights across diverse markets, makes her the perfect leader for NIVEA India’s marketing. Shweta’s strategic vision and consumer-centric approach are exactly what we need to continue our growth in an ever-evolving market.”
Shweta Dalal added, “I am excited to join NIVEA India, a brand trusted by millions for its excellence in skincare. I am passionate about cultivating a consumer centric culture that prioritises the needs and preferences of our consumers. I look forward to bringing my experience in brand growth and consumer understanding to help NIVEA continue its legacy of innovation and care. Together, we will ensure that NIVEA remains the preferred choice for Indian consumers, while staying aligned with the brand’s global values.”
Before joining NIVEA India, Shweta Dalal held leadership positions at Unilever and L’Oréal, where she effectively managed multi-market campaigns and implemented innovative marketing strategies across various regions. Her expertise aligns perfectly with NIVEA India’s commitment to providing world-class skincare solutions tailored to local needs.
